Branding can be broken into a focus on beliefsand values, desirable benefits, and the actual product being sold.
A properbrand strategy should include all aspects of a business and should be linkeddirectly with consumer wants, needs, emotions, and competitive environments. Thisprocess is essentially a way of building your customer loyalty, ensuring thatyou are meeting your current customers needs, gaining the interest of newcustomers, and conquering competition.
