Approximately8 million pounds is a hefty sum for a marketing campaign.
However, I wouldsuggest to increase the advertising budget by a margin just to be safe. The sum of the expendituresis the recommended/ assumed promotion budget. Theproblem with the objective and task method is that, it is usually hard andunclear to distinguish which tasks will be achieved from the stated objectives (Kotlerand Armstrong, 2006, p.
441). Another unpredictable variable is the price ofindividual media outlets, their pricing may vary and are never a fixed cost; considering it depends on time andseason.