Approximately
8 million pounds is a hefty sum for a marketing campaign. However, I would
suggest to increase the advertising budget by a margin just to be safe. The sum of the expenditures
is the recommended/ assumed promotion budget.  The
problem with the objective and task method is that, it is usually hard and
unclear to distinguish which tasks will be achieved from the stated objectives (Kotler
and Armstrong, 2006, p.441). Another unpredictable variable is the price of
individual media outlets, their pricing may vary and are never a fixed cost; considering it depends on time and
season. 

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