Qualitative research is a process by which differentmethods are used to gather and examine information. Depending on the field ofstudy, the researcher will attempt to gain an in-depth understanding of achosen subject through these methods.
This process assists researchers in theinvestigation of complex data and sensitive issues, and can efficiently makeuse of one’s efforts. The researcher will first tap into the reasoning, opinions,and motivations that drive the subject matter. This initial step helps themcreate ideas and hypothesis for their research. In exploring such questions, theywill also be able to uncover patterns that will help further the field ofstudy.