Qualitative research is a process by which different
methods are used to gather and examine information. Depending on the field of
study, the researcher will attempt to gain an in-depth understanding of a
chosen subject through these methods. This process assists researchers in the
investigation of complex data and sensitive issues, and can efficiently make
use of one’s efforts. The researcher will first tap into the reasoning, opinions,
and motivations that drive the subject matter. This initial step helps them
create ideas and hypothesis for their research. In exploring such questions, they
will also be able to uncover patterns that will help further the field of
study. 

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