Online marketing is the utilization of web-based channels to
make aware a message from the company about their brand, products, or services that
they current sell to their target market customers. There are different methods
and techniques used by companies for online marketing purposes which may include

·     
Emails (Gmail, Outlook)

·     
Social media (Instagram, Facebook)

·     
Display advertising (Digital Billboards, Online
or TV)

·     
Search engine Boosts (Google)

The aim of marketing is to reach a potential clientele
through the channels where they spend most of their time.