Analysis of Distribution Channel of Reliance Communication

Names of Companies and their websites 1) Reliance Communications: http://www. rcom. co. in/Rcom/personal/home/index. html 2) Reliance Capital: http://www.

reliancecapital. co. in/ 3) Reliance Infrastructure: http://www. rinfra. com/ 4) Reliance Big Entertainment: http://www. rbe. co. in/ 5) Reliance Power: http://www.

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reliancepower. co. in/ Geographical presence/area of operation Reliance communication State| Project Name| Areas of Operations| Logo|Gujrat| Gujarat EGRAM CSC Project| Gandhinagar, Kheda, Anand, PanchMahal, Dahod, Sabar Kantha| | Madhya Pradesh| Madhya Pradesh Nagrik Suvidha Kendra CSC Project| Jabalpur, Katni, Dindori, Mandla, Balaghat, Seoni, Chindwara, Narsinghpur| | Maharashtra| Maha e Seva Kendra, Maharashtra CSC project| Nagpur, Wardha, Chandrapur, Gadchiroli, Bhandara, Gondiya| | Uttarakhand| Uttarakhand Uttara CSC Project| Haridwar, Pauri Garhwal, Chamoli, Almora, Bageshwar, Nainital, Udhamsingh Nagar, Champawat, Pithoragarh| | Reliance CapitalReliance Mutual Fund: 159 cities and includes international locations as Dubai, Malaysia, UK, Mauritius & Singapore. Reliance Life Insurance: 1248 branches across India Reliance Commercial Finance: 18 Indian Metros Reliance General Insurance: 2000 branches and 4000 intermediaries Reliance Securities/ Reliance Money: 6100 outlets in India Reliance spot exchange (RSX): Received state licenses from Gujrat, Karnataka and Rajasthan Governments.

The process for obtaining licenses for Maharashtra, Andhra Pradesh and Madhya Pradesh is initiated. Reliance Big Entertainment 0,000 Villages and 24,000 Towns Reliance Power: Power Projects| Locations| Wind Energy| Maharashtra, Gujrat, Tamil Nadu, Karnataka| Coal Based| Uttar Pradesh, Madhya Pradesh, Jharkhand, Maharashtra, Andhra Pradesh| Hydro Based| Arunachal Pradesh, Uttarakhand, | Gas Based| Uttar Pradesh, Maharashtra, Andhra Pradesh, Gujrat, Kerala, Karnataka| Fuel Business| Locations| Sasan Coal Mines| Madhya Pradesh| Tilaiya Coal Mines| Jharkhand| Coal Mines| Indonesia| Coal Bed Methane| Rajasthan, Andhra Pradesh, Madhya Pradesh| Oil and Gas Explorations| Mizoram|Carbon Credits| Madhya Pradesh, Jharkhand, Andhra Pradesh, Rajasthan| Key Personnel’s associated with the group Reliance Communication: Name| Designation| Shri Anil Dhirubhai Ambani| Chairman| Prof. J. Ramachandran| Director| Shri S. P. Talwar| Director| Shri Deepak Shourie| Director| Shri A.

K. Purwar| Director| Shri Hasit Shukla| President, Company Secretary and Manager| M/s. Chaturvedi & Shah| Auditor| M/s. B S R & Co| Auditor| Reliance Capital: Name| Designation| Shri Anil Dhirubhai Ambani| Chairman| Shri Amithabh Jhunjhunwala| Vice Chairman| Shri Rajendra P.Chitale| Director| Shri C. P. Jain| Director| Dr Bidhubhusan Samal| Director| Shri V.

N. Kaul| Director| Shri V. R. Mohan| Company Secretary and Manager| M/s. Chaturvedi & Shah| Auditor| M/s. B S R & Co| Auditor| Reliance Infrastructure: Name| Designations| Shri Anil Dhirubhai Ambani| Chairman| Shri Satish Seth| Vice Chairman| Shri S C Gupta| Director (Operations)| Shri Lalit Jalan| While time Director| Gen V P Malik| Director| Shri S L Rao| Director| Dr Leena Shrivastava| Director| Shri Ramesh Shenoy| Company Secretary| M/s Price Waterhouse| Auditor| M/s.Chaturvedi & Shah| Auditor| Reliance Power: Name| Designation| Shri Anil Dhirubhai Ambani| Chairman| Shri K H Mankad| Whole time Director| Shri S L Rao| Director| Shri J L Bajaj| Director| Dr Yogrendra Narain| Director| Dr VK Charuvedi| Director| Shri Paresh Rathod| Company Secretary and Manager| M/s Price Waterhouse| Auditor| M/s Chaturvedi & Shah| Auditor| Reliance Big Entertainment Name| Designation| Shri Anil Dhirubhai Ambani| Chairman| Shri Rajesh Shwaney| President| Shri Sanjeev Lamba| CEO| Shri Utpal Acharya| Head of Distribution| Shri Anil Arjun| Senior Vice President| P’s of marketing for Reliance Communications Product Reliance mobile always faced the problem of weak network.

So to correct the major have invested over Rs 300 crore to upgrade to NGIP (Next Generation IP) network. Product has to sell itself. Now they are launching about more than 1100 network towers to provide more coverage to its customers. Price There are many ways to price a product. The pricing policy/ strategy vary in various situations.

In case of Reliance mobiles they have priced their product at a very low price & they also come up with new plans.Place Another element of Marketing Mix is Place. Place is also known as channel, distribution, or intermediary. It is the mechanism through which goods and/or services are moved from the manufacturer/ service provider to the user or consumer. Reliance Mobiles do not find it very difficult to find the distribution channel because they are the old players and distribute their product in India. Promotion Another one of the 4P’s is promotion.

This includes all of the tools available to the marketer for ‘marketing communication’.Reliance has recently started doing heavy promotions. Physical Evidence Physical Evidence is the material part of a service. Strictly speaking there are no physical attributes to a service, so a consumer tends to rely on material cues. As Reliance mobile provide various rental plans. People Reliance always valued their customers. They provide a very cheap call rates affordable to the lower class. Process Process is another element of the extended marketing mix, or 7P’s.

There are a number of perceptions of the concept of process within the business and marketing literature.



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