Comprehensive Case Study
Rocky Soccer Academy
This is a case study of Karl
Henning, a soccer player who traveled to the United States, followed his
passion and founded a soccer academy to train youngsters. Karl was a good
teacher and the kids enjoyed his training. The academy seems to have great
potential and a future, but Karl needs to improve his marketing and make
changes to academic management. In this case study, what and how to improve the
academy’s marketing strategy to increase growth and profitability is the main
goal. In a competitive world, every business has a strategy to use it. The
company’s strategy is the company’s plan to capture its vision, priorities,
success to be profitable and optimize financial performance and business model.
The strategy is successful when the strategy led to the company’s development
and strong competition but when the fundamental strategy failed, the company
had to change strategy or prepare for losses. H jh hhj kh jhj hk hk
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Karl Henning traveled to
the United States from the United Kingdom. In 2000 the football bag. He has had
a professional career in the UK since he grew up playing soccer in many high
school team competitions. Arrived in the United Kingdom, he found a job at the
local meat processing plant. He loves football but can not continue to play
badly. Then he started training football with children. He founded the Rocky
Soccer Academy. The child started to appreciate his exercises and his business
grew. Now, to develop or improve your business, you need to make some important
decisions and make some changes to your strategies.
Because of his hard work, his client’s salary was 80%.
Most of his students under 14 years. The main problem is that after 14 years,
their school and school activities make them less interested in football
education. An option is to try to increase loyalty by developing targeted
programs for children over 14 years.
The first option is to try to increase loyalty by
developing programs for young people over 14. The advantages are that it has
resources. Even the image of the company has a good reputation. The Henning
Football Academy is one of the few companies offering football lessons. The
problem is the loss of football interest to young people. The football is the
least popular sport in America. Baseball, soccer and basketball are more
popular with teens. The second option is to develop a marketing strategy that
encourages current customers to buy more professional acquired buyers to buy
more customer loyalty and additional income who did not enter other markets
Henning was more attentive to his current customers. Disadvantages can lose
opportunities in other markets. The third option is to test the growth of the
business by entering new markets and acquiring new customers from 6 to 9 years
old. Professionals in this option are that customers who come to the age of
fourteen and fifteen years lose their interest and stop receiving a football
education, wanting kids to enter new market. It also has facilities and
resources in the area. The judge may have Henning who should add staff to the
management of new clients. The fourth option is to serve many children from
Loveland, Longmont and Greeley. Four selection professionals are the nearest
town of Fort Collins and the population of 140,000. H jh hhj kh
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There are many competitive football teams and very
little football training, which means that football training is necessary. The
difference is 25 miles from Fort Collins and the probability that the
population is less like football. D. Encourage strength choices for the most
vulnerable and explain why. Option 4 is the service of many children in
Loveland, Longmont and Greeley. He was the strongest since Henning served
places children. The population is higher than Fort Collins. The establishment
of football is limited in the region. H jh hhj kh jhj hk hk kjh kjh
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He has many opportunities to publish his activities on
football events in the region. Option 2 is to develop marketing strategies that
encourage existing customers to buy more, which is the second most attractive
in which they have a strong customer base. Improving products in this area
strengthens customer loyalty and attracts new customers. Option 1 saves
children 14 or 15 years old. This is a bad choice as it is more geared towards
older kids and Henning has to compete with other games. H jh hhj kh
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In order to preserve children interested in football,
this increases the popularity of the sport, but it is difficult because in America,
basketball, baseball and football are the most popular. Option 4 is business
growth by entering new markets and acquiring new customers between 6 and 9
years of age. This option is the least anxiety because children ages 6 to 9 should
follow different programs, by changing the product in general. II. Choose the
two options that you think are effective, protect your choices and develop a
marketing strategy for two options
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The first option I chose was Choice 4. The Rocky
Football Academy was based in Fort Collins and enjoyed a high reputation in the
community. Many Fort Collins customers compete locally and nationally. Others
continue to win national titles. The good teaching of Henning and his team have
had positive results. All the things I feel are strong. Near Loveland, Longmont
and Greeley, there is little football training in the area. With the formation
of very small football in the region, a good opportunity was born. The total
population is 140,000.
The
population of Fort Collins, with 110,000 people and 600 children in this
population, organizes football formations. The surrounding area of ??Henning
has about 600 children. If Henning attracts more customers from surrounding
areas, it will give him flexibility in building a larger structure. I chose the
Fort Collins facility. The acquisition of the Fort Collins property can be a
source of anger for potential customers, causing the destruction of the site.
To make the Rocky Football Academy service more attractive, Henning can offer a
free one-week trial and a 20% discount for 6 months.
During a
free trial period, Henning will show his coaching team how his business may be
different from other alternatives. This is an opportunity to sell the services
of Rocky Academy, which will result in many customers. The second option I
chose is option 2. Henning’s target market is current customers. I decided that
it should provide an appropriate development program for football players to
play football. Other equipment needed to implement this new program will provide
equity for the construction of a larger structure.
The largest
structure will be built in Fort Collins. His reputation and his technical team
have all the possibilities. One weakness I noticed is that current customers
have not seen a lot of compressed points. To address some of these concerns, a
special promotion is necessary. The first two weeks of the program are free,
allowing clients to learn more about their progress. For those who choose to
join the conditioning program, the highest price will occur and there are
special privileges like the use of the spa.
