Construction consider about other long-term driving forces such

Construction is a vast and a complex industry which
involves many different parties and a variety of business operations. It is
considered as the backbone of a country since it includes all kinds of
different stakeholders such as government, customers, suppliers etc. Other than
making profits, construction organizations have to consider about other
long-term driving forces such as social responsible activities in order to survive
and thrive in the long run. Therefore, the responsibility vested upon different
entities for the impact caused by them on the society is known as the Corporate
Social Responsibility (CSR).

Corporate Social Responsibility (CSR) brings in
environmental, economic and social considerations into the business policies
and practices. It makes businesses more socially, economically and
environmentally responsible and engages them to execute their operations for
the betterment of the society while increasing their competitiveness

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In the literature review the CSR concept was discussed in
detail and a critical analysis was done on different theories related with it.
It was discovered that the primary goal of a construction company is to
generate and maximize profits. In the preliminary survey it was observed on the
current implementation and reporting processes associated with CSR that are
being followed by the construction industries. Considering the critical factors
identified through the preliminary survey, a theoretical framework and a
process was developed. Basically, the primary goal of this study was to exploit
the best methods to encourage the construction industry to incorporate
corporate social responsibility (CSR) to their activities along with their expected
benefits. Thus, as the final output of this research a concept for decision
making process related to CSR together with an appropriate framework to
implement it was developed with necessary evidences and with proper analyses.

As most of the construction organizations are already
performing a considerable amount of community work, they can include CSR
activities also into their policies and implement them in a formal way. This
will provide a firm basis to adapt CSR activities effectively within the organization.
By developing a CSR policy, they can resolve the issues related with the CSR
strategies and by following the developed decision making and implementation
frameworks they can achieve a successful improvement in fulfilling their
corporate social responsibility and face the challenges in the present industry
effectively.

Key Words: – Corporate Social Responsibility,
long term endurance, Construction Industry

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