CROSS and Kashmiri cultures. In addition, the presence

CROSS
CULTURE CONSUMERR BEHAVIOR AND DIFFUSION OF PAKISTANI CULTURE

A
consumer’s level of exposure towards foreign goods or lifestyles may influence
his buying decisions and preferences. Consumers tend to have an attitude when
it comes to a particular product being made in a particular country.

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Cross-cultural
consumer analysis is defined as the effort to determine the extent of which
consumer behavior of two or more nations is identical or different from each
other.  Such an understanding of the
similarities and differences that exist between nations is critical to the
multinational marketer, who must devise appropriate strategies to reach
consumers in specific foreign markets.

If nations
are more likely to be similar then there are higher chances of adaptation of
culture. If they differ  then a highly
individualized marketing strategy is indicated. The success of marketing and
servicing in foreign countries is likely to be influenced by beliefs, values,
and customs.

Variables that influence
cross-culture marketing strategies

LANGUAGE

DEMOGRAPHICS

VALUES

NON
VERBAL COMMUNICATION

CONSUMER
BEHAVIOR

MARKETING

 

 

 

 

 

 

 

 

 

 

 

 

CULTURE OF PAKISTAN

 • Pakistani culture is actually a part of the
contemporary Islamic civilization which draws its value and traditions from
Islam and rich Islamic history. Majority of population comprises of Muslims and
follows teachings of Islam.

• Pakistani
culture is a beautiful blend of the Punjabi, Sindhi, Pathan, Baluchi, Barohi,
Seraiki and Kashmiri cultures. In addition, the presence of Hindu community in
Sindh gives touches of dance and music in the Sindhi region.

EFFECTS OF FOREIGN CULTURE

 • Sinking Moral Values


Celebrations


Influence on Clothing


Language

• Food


Individuality

1.SINKING MORAL VALUES

 • Moral values refer to a set of principles
that guide an individual on how to evaluate right versus wrong.

 • We are loosing our moral values, the new
generation has forgotten the teachings of our religion as well as the moral
ethics all due to the foreign culture invasion, thanks to today’s media.


The new generation do not have the basic ethics like respecting your elders,
having some decency in every aspect.


And the blame goes to the parents, because they forgot to teach them forcefully
about the basic ethics and the rest blame goes to the media.

2. CELEBRATIONS


Eid in Pakistan is slowly and steadily loosing its charm and importance in the
youngster Muslims

 • They are more enthusiastic towards HOLI,
NEWYEAR, DIWALI, HALLOWEEN because in Pakistani Media these occasions are
highlighted with such glittering impact that people have been convinced to
celebrate these occasions like their own.


The main concern should be that how far this influence going to effect the
young generation today?

 

3. INFLUENCE ON CLOTHING


Whatever fashion becomes popular abroad, it is being adopted by people here

 • Pakistani fashion industry is so inspired by
the foreign styles that they don’t even hesitate before introducing revealing
clothes in their collection. Which is considerably against our moral values as
well as our culture.

4. LANGUAGE

• By
far, the greatest impact that foreign culture has had on our culture is on the
language.

• Our
mother tongue Urdu is being replaced by English as a more common language used
in conversations. This is happening because of the number of English medium
schools in our society and the excessive use of email and messaging amongst the
youth, which is usually in English or in a combination of English and a native
language.

 • Learning English is not a crime nor is
speaking in English, but neglecting your own language and letting a foreign
language invade your own language is a CRIME.

 • The influence of English is so great that
some youth feel ashamed speaking Urdu. In fact, we have started using English
as a tool to distinguish between high and low class. Those who speak English
proficiently are considered among the elite class, despite the fact that Urdu
was the official language of Pakistan until English

 5. FOOD

• The
traditional concept of home-cooked food in our culture is being replaced by
fast food meals from restaurants like KFC, Pizza Hut, and McDonalds and others
inspired by the fast food model.

 • Pakistani dishes, which were famous for
their flavor, are hardly acceptable to today’s youth. As of today, we see cold
drinks being used to such an extent that they are part of almost every meal,
even in formal dinners.

 • The introduction of energy drinks and sodas
also has played a part in diminishing the consumption of traditional drinks.

6. INDIVIDUALITY

• The
extended or joint family system, a trademark of Pakistani social culture, is losing
its value and seems to be vanishing altogether, replaced by a culture of
individuality.

 • The youth of today believe in independence
and individuality. As a result, we have seen a rise in the psychological
disorders, divorces, suicides, and crime

 

 

 YOUTH OF TODAY IS SO INSPIRED BY THE FOREIGN
CULTURE

• It may
be due to deviancy from our religion, as a culture of any nation reflects in
its religion. – The media of today is exploiting the personalities of new
generation. It presents the western world in such a glittering way that anybody
can be come its victim.

• Yes!
Our economy and political condition is suffering but so are our values and
culture. One should stop and think whether Pakistan is really what its name
mean or is it just another country vanishing under the spell of modernization!

 CONCLUSION


Westernization has influenced every aspect of daily life ranging from cuisine
to the basic human right. • Westernization has not only created amongst the
public but it was a step-forward towards modernization and modernization in no
sense can be regarded as harmful.

• On the
other hand too much interest of youth towards western influences can be
regarded as a negative impact on the society

 • Increased exposure to internet, television,
movies, and video games has increased drug abuse, violence, and related vices.
The Pakistani youth, which forms the majority of the population, are quickly
being influenced as they are the m

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