E-Commerce is considered as a prospering business if we look at the rising percentage of purchases made online. There are a lot of formulas to consider when appreciating the ability of an E-Commerce company’s business model.
We are going to look at a simple sales diagram that involves 4 main points: Attract, Convert, Close, and Retain. Attract: ”How do you make the clients become aware of your products?”, ”At which stage of their recognition are you targeting their demands?” To answer these questions you need to know exactly which kind of target you looking at and what needs or pressure points that you are solving for your target. Attraction tools include pioneer generation services, social media, targeted ads on social media such as Facebook, radio, TV, newspaper, magazine etc… This engaged to the Digital Advertising; you can use Google Ad Words* related to your product. You can put Facebook ads and reach the people who like similar products. You can put YouTube ads. The most important thing to do in the very first beginning is to test platforms with different messages and target audiences.
Once you find out the right combination which represents the highest rate, double down on what works. End any campaign that is not giving positive returns. You can also affiliate partnerships; you can find bloggers who have audiences that would have an eye on purchasing your products. You can reach these people plus you can try out an affiliate deal. They can either write an article about your products to them or they can include ads on their website leading the target people to your website. Convert: Once someone comes to your website, the next you should get them to buy a product or service.
You need to make use of the bait that you attracted the interests of the clients. Managing the expectations of the clients is a delicate step. The key to conversion is clearly trust; delivering the benefits of your product and service to the client’s need safely and correct. Trust is a huge aspect because as a first step if you do not put information about your company on your website, people will think the website is counterfeit and it may feel deceptive to them. You have to design your website thorough so as to people will not doubt about putting their cards on the site. On the other hand there is split testing method; after you have spent lots of money and time designing and editing your site make sure that you are displaying the correct messages and products to constitute the conversion rates. Vaguely changings in a message, a specifical product, the regulation, etc. can have a significant influence on your conversion rate.
On another hand search and filter functionality is important. If a potential client cannot find the product which is on your site, they will not able to but it. Make sure that you navigate the client to the product easily. Put tags to your products and let your clients find the products through these tags. You can use tags such as ”Stylish Combinations”, ”Buy 1 Get 1 Free”, ”Velvets”, etc. Close: Once someone goes to checkout, make sure you do not lose them. Firstly, you can use re-targeted ads when your potential client left your site. You need to setup retargeted ads to activate if the client goes to check-out but leaves the product’s page without buying.
The client may had been interested but was not able to buy the product. Activating ads around them as possible as you can make the products have a place in their mind. Secondly, there must be no hidden fees or outrageous shipping amounts. For instance, if a client sees the shipping fee after doing his shop and this fee is expensive more than he expected, he can rage quit the site. In order to prevent this site designer must put it in a visible place that the clients would trust in the verty beginning and purchase knowing the all prices. Stating the hidden fees and shipping fees at the last stage may cause you to lose potential clients.
Retain: You got people to your site to purchase, they search and find appropriate products for them, they buy it and they quit. However, this is not the case; you have to make them come back again to your site, this is the case. Firstly, you need to send them valuable emails.
The emails must be accurate and informative, do not send them to be sent them. Send the e-mails about discounts, new products, and announcement about your big changes. You must be explicit about your news.
Secondly, try not to spam because if you send e-mails every day, they will ignore and unsubscribe you eventually. In order to prevent this make sure you send e-mails systematical. Thirdly, offer them discounts. If a customer is buying from you frequently make them come again by giving them good account of discounts. This will make them advise you to others or purchase from you more. Lastly, you should send feedback e-mails to whom purchased from you.
They should learn about what is going to happen after they buy a product from you. This feedback helps you to keep them reliant to you. Keep your feedback e-mail short and brief, give want they need only.E-Commerce: Page of the Perfect ProductThe product’s page is one of the most significant pages in an online purchasing site, since in this page the potential buyer decides about the product which he/she is going to buy.
So that, you should constantly check your product’s page and observe it as far as possible to make your clients glad.Thinking about e-Commerce: the Perfect Product PageThese three stages show the potential buyers’ behaviors on online store product page: Attention, Capture, and Decision.Attention: After a potential buyer visited your site on purpose or your product page via clicking on a side advertisement in a regular site, your first goal must be keep the buyer on your site and not to let him leave your page instantly. He or she may leave because of your bad displaying of your product, wrong word choices on your advertisement, etc. Try not to do these mistakes and keep clients on your site by giving them vivid photos, accurate materials about your productCapture: We should observe the interests of a client and then we should turn this interest to a purchase of the product. By means of this, we should supply all the information about the product for our potential buyer.
Decision: Sometimes clients compare the products they buy with other products in other sites. Our first goal in here is to keep her in our site and make him decide on our product. We must say that behaviors of the potential clients do not always follow these stages. It is possible for the purchase to be in any stage, for example it can happen directly in the attention stage. Whenever a client goes to buy his or her product without going through these stages, it means you made everything right, clear and easy. Also we can say that the potential client might decide not to buy the product at any stage of these three. However, you need to keep trying to promote them to buy from you.
There is an important issue about all of the product pages in the internet: What if the product doesn’t capture customers’ attention?The product may not be the one they are looking for or it is expensive for them so they might want to look at another site. Yet you must not allow this, you must keep them in your site by offering them different kind of products or giving them discounts. You should make them visible in any part of the page, categorize the elements about the product the ease their search, this will give them opportunity to look your site and these kinds of simplicities will give them a trustworthy environment for shopping