Dove is a personal care brand owned by Unilever.
It is imported and marketed by Hindustan Unilever Limited. Dove has become a national talking point and was ranked number three in the body lotions market, ahead of L’Oreal, Garnier, Neutrogena, and Olay. In the year 2004, Unilever won the “marketer of the year” award for its brand Dove. It is now considered as a moisturizing bar and a beauty bar. Also, Dove has many different products such as, bar soap, body wash, shampoo, body lotions, hair lotions, and conditioners. Dove is currently in between the growth stage and maturity stage.
The sales are rapidly rising within all of its products. The cost is average per customer. Profits are rising; sometimes they are high. Its objective has a huge market share, and the products are definitely diversified. In addition, its prices match or beat the competitor’s prices. The distribution is very intensive; Dove is known everywhere. The four P’s of Marketing associated with Dove includes product, place, price, and promotion. Dover’s Product Strategy is a combination of moisturizer and softness so as to satisfy the particular need which was earlier not met.
This product was mainly focused on all women; however, there are now Dove products for men. It is based on global study on perceptions and attitudes of women with regard to personal beauty and well-being. Dove meets the consumer needs and has a strong, personal, emotional connection between brand and consumers. Its Pricing Strategy was very weak during the introduction stage. The consumers were not satisfied.
The prices were terribly too high that even people with higher income level did not consider it worth buying.On the other hand, Dove changed it strategy and lowered its price; therefore it attracted the upper middle class Indian consumers. Consumers perceive that Dove products are expensive as an indicator of quality. They are priced at a premium.
Dove’s products are very popular; therefore, the distribution and place strategy is very high. The general trade comprises grocery stores, chemists, wholesale, kiosks, and general stores. Finally, Dove promotion strategy positions its products as “Real Beauty” and is considered to be good for people of all ges, shapes, and sizes.
It has commercials on television by doing comparison with other products of the same range. Dove does not position itself as soap but as the mildest bathing bar containing the moisturizing a consumer needs. The quality becomes increasingly important as the product or market matures and moves through the Product-life cycle.
Tim Horton’s Tim Horton’s is a large company that focuses on top quality, always fresh products, value and great service. It has become the largest quick service restaurant chain in.Originally, Tim Horton’s offered only coffee and donuts to its customers but has greatly expanded today to offer a full lunch menu as well along with many more baked goods. The view of the company’s history and timeline lead to a greater understanding of how the company really works, and how committed they are to improving their image in the consumers eye. As of today, Tim Horton’s is in the growth stage. Their sales are increasing.
The cost is average, and their way of promoting is unique. For example, the “Roll up the Rim” is a very effective way to reach out to an even bigger market of cash-conscious consumers.With this being said, the profits are rapidly increasing because of this. In addition, their prices generally beat their competitors such as Dunkin Doughnuts and Starbucks. Tim Horton’s Product Strategy has rapidly increased from only offering two products back in 1964 to offering over 100 items on their menu and in stores today Tim Horton’s products have become well received by Canadians and Americans by offering a vast assortment of products. Their products have come a long way not only offering a big menu but Tim Horton’s even sells their products in Canadian and American retail stores.Tim Horton’s continues to look at new possibilities for their menu as Canadian and Americans tastes change.
Tim Horton’s also offers some healthy choices on their menu such as sandwiches and subs to appeal to the health wise consumer. Their Pricing strategy basically meets their competitor’s prices. Tim Horton’s keeps their prices in line with the current competition and takes into account the geographical area they are in. They try to remain competitive by providing good quality at a fair price. The distribution and Place Strategy is also high.From opening their first location back in 1964 Tim Horton’s has rapidly expanded to having more than 2,750 stores across Canada, and over 350 locations in the United States.
Today there is even a location in Kandahar, Afghanistan to provide the troops with the coffee they know and love. Tim Horton’s also has several stores in Ireland’s Tesco supermarkets (Breen). Tim Horton’s not only has their regular locations with drive through but also has many satellite locations in shopping malls, highway outlets, universities and hospitals.Most of the locations are concentrated in Ontario and British. Additionally, Tim Hortons mainly promotes themselves through the media.
Tim Horton’s advertises on television, radio, magazines and outdoor methods including; billboards and transit shelters. Tim Hortons may also utilize newspaper advertising. Tim Hortons also promotes their products and chain through a large marketing campaign called “Roll up the Rim to Win” this is where customers can win various prizes by looking under the rim of coffee cups.Tim Hortons often runs this campaign from early February to May every year in the height of the NHL’s playoff season so that their ads can reach the most people possible.
Tim Hortons also promotes themselves through local communities by funding timbits hockey and sponsoring various other teams. Tim Hortons is the largest quick-time service restaurant chain in Canada. It started out as a small coffee and donut shop, and has rapidly expanded its menu to include a vast assortment of beverages, donuts, sandwiches, bagels, soups and much more.