Food Bank

Topic: BusinessMarketing
Sample donated:
Last updated: June 16, 2019

What is the mission of the organization ? To help end hunger in Eastern Massachusetts If it is a Nutrition/Food Program (i.

e. Food Bank), what need does it fulfill or address ? To provide healthy food choice to those seeking food assistance. Also to measure to nutrient quality of our inventory, provide nutrition education, and communicate of good nutrition to our donors and member agencies Who provides the organizations funding and/or operational resources ?They acquire food in many ways–food industry product donations, corporate and group food drives, individual food donations, and financial contributionsthat enable us to buy even more food. The Food Bank receives most of its donated food in partnership with retailers such as Stop & Shop Supermarket Company, Roche Bros. , Whole Foods Market, and Shaw’s Supermarkets. What is the exact nature of the activities that go on at the organization ?Distribute foods to nearly 600 members local food pantries, soup kitchens, homeless and residential shelters, youth programs, senior centers, and day-care centers, providing the food they need to feed the hungry. Who is the target market or population served ? There target popluation are included local food pantries, soup kitchens, homeless and residential shelters, youth programs, senior centers, and day-care centers, What type of marketing material is available for this organization ? They don’t have any marking material.

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What is their website ? www. bfb. org Describe the content of the website. Who is it directed toward ? The contents of the webiste are included the history of organization, the hunger study, advocate, programs, news, events, and information to become a member agency. The website directed toward to anybody including donor, voleenter, residents, ect. How might you or another nutrition professional integrate the services of this organization into your professional practice ? It’s a good resource to make referral for low income families who may have trouble to buy nurtition foods.What else did you learn by visiting this site ? Every year, during thanksgiving they will distrubute over 38,000+ turkeys. to over 600 member agencies.

The goal set by the food bank this year was to distrubute out 40,000 turkeys along with all the fixings for a traditional Thanksgiving meal. What, if anything were you surprised by ? (for ex. something that you did not know before) As I known Stop ; Shop Supermarkets is the largest single donor to the turkey drive for this years.

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