Massage Marketing Plan

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Last updated: June 16, 2019

At Anointed Hands Massage, clients will be able to pick and choose the time frame from thirty minutes to one hour and thirty minutes with the service of their choice and the prices are reasonable for clients to continue to come back. Clients today are not able to go on luxury vacations because of the economy. Now, when people have vacation days from their jobs, they go somewhere close and affordable. Anointed Hands Massage is the closest to having a luxury get-a-way because it’s a place for relaxation and the price is reasonable. They are able to leave a tip as well as come back to receive massage at the same location.The price strategy that will be used is market penetration.

The prices at Anointed Hands Massage start low to drive higher sales volume and will allow more clients to come in for longer massage sessions. Word of mouth is the best advertising for Anointed Hands Massage. Meeting people and talking with them is far more effective than place an ad in a newspaper. This not only save Anointed Hands Massage money, but also the word gets out quicker. The goal of Anointed Hands Massage is to provide services to clients who are in need of relaxation.This paper will focus on the plan of starting a spa and promoting the services being offered. After reading this paper, readers will understand the steps Anointed Hands Massage will take to create a successful practice. Service Description and Situation Analysis Anointed Hands Massage will be a place where people will come to receive tranquil massages in the Mid-Town Atlanta area.

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The type of service being provided is therapeutic massage. The massage modalities that will be offered are Swedish massage and Stone therapy massage. Swedish massage is a general massage of the soft tissue of the body to induce a state of deep relaxation.Swedish massage includes effleurage (long gliding strokes), p? trissage (kneading), compression, vibration, and tapotement. Stone therapy massage is a combination process that uses various types and sizes of stones, which are heated or cooled, (Allen, 2006). The weight of the stone applies pressure to the points of the body, which causes the body to relax. Massage therapy is good for the mind, body, and soul. People today come to receive massage for many reasons: peace of mind, stress management, pampering and pleasure, and health and wellness.

At Anointed Hands Massage, clients will be able to pick and choose the time frame from thirty minutes to one hour and thirty minutes with the service of their choice and the prices are reasonable for clients to continue to come back. Current Market Situation Following proper guidelines for opening Anointed Hands Massage will create an enormous win in the years to come. Because of the increased pace and multiple stresses of modern life, people have both a need and a desire for effective relaxation to counteract or reverse life pressures.With Anointed Hands Massage, clients are able to leave with no tension in problem areas of the body such as, the neck and shoulders.

They are able to have a different outlook on their day by simply feeling more at ease. Clients today are not able to go on luxury vacations because of the economy. Now, when people have vacation days from their jobs, they go somewhere close and affordable. Anointed Hands Massage is the closest to having a luxury get-a-way because it’s a place for relaxation and the price is reasonable.

Below is an analysis of Anointed Hands Massage to identify the pressures that can make or break the business:S. W. O. T.

Analyses: Strengths: • Nationally Certified for Therapeutic Massage and Bodywork • Great location for clients who can’t take get-a-way vacations • Services offer a peace of mind for the client and the massage therapist Weaknesses: • New in the massage industry • Finding and paying for qualified massage therapist • No experience in owning a business • Only providing two modalities of massage Opportunities: • Use B. S. Degree in Hospitality Management to create the get-a-way spa for clients who are not able to travel • Market to local businesses to promote Anointed Hands Massage and know the community more Inform clients and local community the benefits of massage by creating a health and wellness fair Threats: • Zoning laws for practicing massage changing • Economy falls deeper to where Anointed Hands Massage closes Pricing The type of service being provided at Anointed Hands Massage is therapeutic massage. The massage modalities that will be offered are Swedish massage and Stone therapy massage. The prices are reasonable so they are able to leave a tip as well as come back to receive massage at the same location. The price strategy that will be used is market penetration.The prices at Anointed Hands Massage start low to drive higher sales volume and will allow more clients to come in for longer massage sessions. The prices are as follows: Swedish Massage ? 30 minutes-$55 ? 60 minutes-$90 ? 90 minutes-$120 Hot Stone Therapy ? 60 minutes-$100 ? 90 minutes-$125 The atmosphere of the spa is very important.

Being able to run and manage the facility is costly. Marketing and advertising the services being provided are the main ingredients in creating a marketing plan for the spa. Therefore, the fixed costs for Anointed Hands Massage are at least 50% of gross income.According to Sandy Fritz, employer wages must be figured on the remaining 50% of gross receipts. Other than the certified staff, Anointed Hands Massage have need of a large support staff, including maintenance workers, receptionists, and managers.

Theses wages can account for 25% of the gross receipts left after fixed costs. As a result, therapist wages are made available from the remaining 25% and the owner needs to make a profit, (Fritz, 2009). Consider the following example: Fee for massage with hot stones$100(i. e.

, gross receipts) The expenses that must be deducted from this $100 are as follows Facility, supplies, and advertising and |$50 | |marketing overhead | | |Wages for support staff (typically $10 hours)|$25 | |Amount left for therapist wages |$12. 50 per hour | The minimum profit should be 50% of the $25, or $12. 50 per hour Amount left for therapist$12. 50 per hour (Fritz, 2009) Direct Channel Service Provider Anointed Hands will be located in Mid-Town Atlanta.The establishment will have a reception area for the clients to come in to book or reschedule appointments. There will be a waiting area for the clients to relax and wait until the practitioner is ready for them to come to the massage room. Each massage room will be set up in a relax setting where the music is soft and the lighting is dim.

This places the clients in a tranquil mindset. The services being provided are hands on. As stated earlier in the paper, massage therapy is good for the mind, body, and soul. The name of the spa is Anointed Hands Massage.Touch is the key for massage therapist to perform the services that are being offered. Promotion For massage, some types of advertising are better than others. Word of mouth is the best advertising for Anointed Hands Massage.

Meeting people and talking with them is far more effective than place an ad in a newspaper. This not only save Anointed Hands Massage money, but also the word gets out quicker. Because Anointed Hands Massage is taking off from the ground, it is important to use other ways of communication. The employees of Anointed Hands Massage will become a member of the American Massage Therapy Association (AMTA).As a member, the benefits include a free website with five pages, five hundred business cards with the AMTA logo, liability insurance, and great deals and discounts for products, classes, and many more. That saves a lot of money trying to promote to get the business up and running. The services that are being offered are not really for media.

Other ways that will help promote Anointed Hands are speaking at service clubs and churches. By educating the people on the importance of wellness, more clients will come in to receive massages. Another way to promote is to go to non-profit organizations and perform demonstrations on the people.Charitable organizations often have auctions. This is a great opportunity to give away gift certificates for massage.

The message that Anointed Hands Massage is promoting: massage therapy is good for the mind, body, and soul. A client wants to take care of their body and will do what it takes to keep it up. Promotion Budget Sandy Fritz created a budget plan for therapist starting their own establishment. This allows Anointed Hands Massage to have an idea on the amount to start with. The budget is as follows: Starting small, the star-up cost will be about $4,000.

Business cards and a simple brochure are needed, along with client-practitioner statements, policy and procedure booklets, receipt books, and client information forms. The total cost for these about $500. It is best to have a separate telephone and answering system, which together cost about $300. Membership in one of the professional organizations which is AMTA also provides liability insurance; the membership and insurance usually cost less than $300. Linens and supplies should cost about $300, opening a bank account, plus miscellaneous expenses, takes about $500. A disbursement of $1,000 for initial advertising is practical. Star-up cost |$4,000 | |Business cards/ brochures/client-practitioner statements, policy and |$500 | |procedure booklets, receipt books, and client information forms | | |telephone and answering system |$300 | |America Massage Therapy Association |$300 | |Linens and supplies |$300 | |Opening a bank account+ miscellaneous expe |$500 | |Expenditure for initial advertising is reasonable.

|$1,000 | Total=$6,900 Conclusion Following proper guidelines for opening Anointed Hands Massage will create an enormous win in the years to come.In closing, Anointed Hands Massage Marketing Plan will be a guidance to keep the vision that is created to go forth and promote to clients and have an establishment that will go above and beyond expectations. When there is a vision written down on paper, it is easier to follow without having any distractions. MM522 has taught the class a deeper understanding of knowing who the people are, what the people want, and how the people want the product or service. In this paper, massage was the service being offered. People today are under a lot of stress because of the economy as well as other personal issues.

Being able to receive massage is a great way to relieve some of the stress off of the client’s life.Anointed Hands Massage will be the place for clients to come and not think about life’s pressure for thirty minutes to an hour and thirty minutes. The message that Anointed Hands Massage is promoting: massage therapy is good for the mind, body, and soul. A client wants to take care of their body and will do what it takes to keep it up.

Works Cited Allen, L. (2006). Plain & Simple Guide to Therapeutic Massage & Bodywork Certification. Baltimore: Lippincott Williams & Wilkins. Beck, M. (2007). Business Planning Your Guide to Practice Success.

Massage , 50-56. (2009). In S.

Fritz, Mosby’s Fundamentals of Therapeutic Massage (p. 519). St. Louis: Mosby Elsevier.

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