Neo-Aristotelian Criticism According to the textbook neo-aristotelianism was the approach of using the canons of rhetoric as the “units of analysis. ” In the communication field, this was the first technique used for rhetorical criticism. The Three steps in analyzing the artifact are: Reconstructing the context in which the artifact originally occurred, the five canons applied to the artifact, and evaluating the effect the artifact has made on the audience. When reconstructing the context the critic must look at the rhetor and the background of the rhetor.They must also look for the occasion of the rhetoric, therefore what influenced the rhetor to choose this particular topic and determine why they took they approach that they took. While reconstructing the context you must also look at the audience. The rhetor creates the rhetoric to target specific individuals or groups. The next step in analyzing the artifact is applying the canons. The five canons are invention, organization, style, memory, and delivery. In the invention the rhetor must present the ideas through Logos, ethos, and pathos.The organization is the structure of the rhetoric, and how it is going to be put together. Some portions of the rhetoric have greater weight and value and must be places accordingly. The canon of style deals with the language used by the rhetor. Figures of speech, images and ect. Delivery is how the speaker presents and communicates the rhetoric; Postures, movements, gestures, and of course, eye contact. The final canon is memory. Memorization of the speech is sometimes useful and important. Finally, when analyzing the artifcant you must “assess the effects. It is important to view the results and influence of the rhetor on the audience. The results will depend on the rhetors intentions and goals, so these must be kept in mind when evaluating the results. The rhetor may have initial and long term effects on the audience. Eternal Sunshine of the Spotless Mind Eternal Sunshine of the Spotless Mind is a film about a man named Joel, and a woman named Clementine. The two people fall in love, but after years of trying to make their relationship work they, Clementine has a procedure done that erases Joel from his memory.Once Joel realizes that she had him erased from her memory, he then decides to have the same process done. While Joel is getting his memory erased he sees happier memories from the beginning of their relationship, and struggles to hang on to some trace or memory of Clementine. The majority of the film takes place in Joel’s head, where his memories of Clementine are being swept away. They meet again in the future, with both their memories of each other totally erased, but are still drawn to each other, with no record in there mind of ever being in love.Eternal Sunshine of the Spotless Mind suggests and ideology that is not one that actually happens in reality. It creates and Ideology around memory and fate. The film wants the audience to act as if this procedure to erase memories is true, and to look at it in different perspectives. Eternal Sunshine, all through out the movie portrays the question; if you could have someone, or something, from your memory erased, would you? Clementine no longer wanted Joel in her memory, because of the pain their relationship had caused her, so the procedure worked out positively.This is the way the film wanted the audience to see the process in a positive light. When Joel went to get his memory erased, he realized that a couple of bad memories did not weigh out the good ones, so he began struggling to grasp onto at least a couple good memories of Clementine during the procedure. The film wants the audience to question, is it really worth it to get this procedure done? Looking back on memories makes a person who they are, and builds the hearts and character of humans.When Joel and Clementine are reunited in the movie, even after having their memories erased, it suggests that love and fate conquers all, even if you cannot remember that person. In this life we are just supposed to know people, because those people are part of the ingredients that makes us who we are. Delving a little further into this ideology of memory, the movie suggests this ideology through a romantic stance. Even though this procedure to erase memories, is fake, the movie uses this to provide knowledge about real realtionships and romance that we experiance in life.The movie represents romance and love not only through the good times, but through the bad. It does not portray the fairytale feeling. Even though the movies events seem out there the situations they encounter as a couple are realistic. The film makes you take a step back from that “love is perfect” feeling that movies usually give. It suggests that relationships are never perfect, whether they work out in the end or not. The movie suggests that taking away those bad memories can backfire, because then you would no longer have the good memories that you enjoyed so much.The film shows they both made mistakes in their relationship, and even though it didn’t work out, taking away the memories, will prevent them from looking back and building on what they learned from each other. The beginning/end of the movie where they meet again after having the procedure, suggests that these memories were supposed to happy, and everything happens for a reason, because they end up meeting again. The movie suggests that the audience should not forget good or bad times that may have occurred, but to further grow from the experiences. Joel felt emptiness, because this important portion of his life had just disappeared.