Strategic Marketing Management – Advanced (MKT-443) Internet Exercise Masters in Business Administration Northern California University 19 January 2010 Mostafa Salah-eldin Discovering Product Assortments Online Most companies manufacture a wide range of products that they then offer to consumers. How companies that offer multiple products and product lines manage those offerings is of extreme importance to the overall success of the company. • Procter & Gamble [ www. pg. com ] • Kraft Foods [ www.
kraft. com ] • Gillette. com [ www. gillette. com ] • General Motors [ www. m. com ] • General Mills [ www. generalmills.
com ] Using the Internet, visit one of the corporate sites listed above. Browse through the site and find where they discuss their product offerings. How have they defined their product mix? How many different product lines do they offer? Discuss both the breadth and depth of the product mix. Pick three of their products and tell which type of product they are (convenience, shopping, or specialty) and why the company produces that type of product. Using the Internet, visit one of the corporate sites listed above.Browse through the site and find where they discuss their product offerings.
Answer: The corporate site I have visited is www. generalmills. com ,,,,,, General Mills, Inc. (NYSE: GIS) is an American Fortune 500 corporation, primarily concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno’s, Pillsbury, Green Giant, Old El Paso, Haagen-Dazs, Cheerios, Lucky Charms and Wanchai Ferry.Their brand portfolio includes more than 100 leading U.
S. brands and numerous category leaders around the world.  They product food like Baking mixes, Breakfast cereals, yogurt, refrigerated dough, soup, pizza, snack foods, ice cream, soy products, vegetables, flour, and other food products..
. I think it’s a great com , I found that : *When NASA astronaut Scott Carpenter launched into space on Mercury capsule Aurora 7 in 1962, he was carrying with him the first solid space food – small food cubes developed by Pillsbury’s research and development department.Taking Pillsbury scientists more than a year to develop, space food cubes were followed by other space-friendly foods, such as non-crumbly cake, relish that could be served in slices, and meat that needed no refrigeration.  *The first venture General Mills took into the toy industry was in 1965. The company bought Rainbow Crafts, which was the manufacturer of Play-Doh. General Mills’ purchase of the company was substantial because it brought production costs down and tripled the revenue. How have they defined their product mix? Answer: General Mills makes every effort to stock our items at your local grocery store.Unfortunately, not all of our items are available at all stores.
If the consumer can’t find one of thier products at your favorite place to shop, use thier site to help locate it nearby. by follow the steps in thier site. And the consumer can find their products by searching at the main page site under main13 brands: (Baking Products – Cereals- Dough / Pastries – Fruit – Ice Cream – Meals – Organic / natural – Pasta – Pizza – Snacks – Soup – Vegetables and Yogurt ) How many different product lines do they offer? Answer: They has 13 brands ,,Baking Products – Cereals- Dough / Pastries – Fruit – Ice Cream – Meals – Organic / natural – Pasta – Pizza – Snacks – Soup – Vegetables and Yogurt General Mills will provide: • 60 million servings of ready-to-eat cereals • 5 million cups of Yoplait yogurt products • 5 million Pillsbury cookies • 2 million pounds of Green Giant vegetables • More than 1 million servings of Haagen-Dazs ice cream • Betty Crocker • Big G cereals • Big T Burgers • Bisquick • Bugles • Cascadian Farm • Cheerios • Chex • Cinnamon Toast Crunch • Diablitos Underwood • Fiber One • Frescarini • Fruit Snacks • Gardetto’s • Gold Medal • Good Earth Green Giant • Haagen-Dazs • Hamburger Helper • Jus-Rol • Kix • Knack & Back • La Saltena • Larabar • Latina • Lucky Charms • Macaroni Grill • Monsters • Muir Glen • Nature Valley • Old El Paso • Pillsbury • Pillsbury Atta • Progresso • Total • Totino’s / Jeno’s • Trix • V. Pearl • Wanchai Ferry • Wheaties • Yoplait Discuss both the breadth and the depth of the product mix.
The product lines are deferent for every customer amazing. Right from children, youth, And animals foods too. And they do a general mail to for deferent kinds of foods for many countries ( USA , Italy , China , Argentina , Australia….
…Pick three of their products and tell which type of product they are (convenience, shopping, or specialty) and why the company produces that type of product.
1-Fruit General Mills offers a variety of frozen, organic fruit. The consumers feel it’s healthy couse it come from their farms and it is organic. Like : * strawberries * raspberries * cherries * Harvest Berries, a four-berry medley. 2- Meals It’s delicious brands from General Mills on hand for easy mealtime solutions.
easy-to-prepare meal options include: * Dinner kits from Hamburger Helper, Macaroni Grill, Old El Paso and Wanchai Ferry. Frozen and canned vegetables from Green Giant. * Side dishes from Betty Crocker. • Like : Betty Crocker- Big T Burgers – Diablitos Underwood – Good Earth and more than 10 mails. 3- Soup It’ s a special one From an old family recipe, Progresso premium soup has satisfied discriminating palates and hearty appetites since 1949.
Crafted for taste, Progresso Soups are made from authentic recipes, using only the highest quality ingredients. For those who prefer an organic choice, Muir Glen offers consumers many flavors, including the classic favorite Beef and Vegetable, which has been re-created by adding hearty chunks of rich organic beef.Tow kinds of soup : Muir Glen and Progresso The products is Net sales for the Snacks division grew 5 percent including introductory shipments of new grain snack bars and fruit snack varieties. Net sales for the company’s Small Planet Foods organic and natural products increased 15 percent, reflecting growth from Cascadian Farm cerealsReferences Kraft’s Website (n. d ) Retrieved January 19, 2010, from www. Kraftfoodscompany. com Wikipedia’s website 26 September 2010 at 01:44.
http://en. wikipedia. org/wiki/General_Mills General Mills’swebsite Reserved 2010 from http://www. generalmills. com