Acknowledgement: We have the pearl of our eyes to admire blessing of the compassionate and omnipotent because the words are bound, knowledge is limited and time is short to express His dignity. It is one of the infinite blessings of almighty ALLAH that He bestowed us with potential and ability to complete the present training and make a material contribution towards the deep oceans of knowledge. First we avail this opportunity to bow our head before ALLAH almighty in humility who given us the wisdom and perseverance for completing this piece of report.
We invoke peace for Holy Prophet Muhammad (P. B. U. H) who is forever torch. We feel highly privilege to ascribe the most and ever burning flame of my gratitude and deep scene of devotion to the Madam Sadaf Fatima who taught us Principles of Marketing with heart and also gave a guideline to this report. For Suggestions, we thank our colleagues and our parents who helped us during our project. It would be an honor for us to thank Azeem-ul-haq, Director Marketing, Telenor Pakistan Ltd Company Introduction
Telenor is providing mobile communications services across 12 countries in Europe and Asia, and Fixed-line and Broadcast services in the Nordic region The Telenor New Look Telenor is emerging as one of the fastest growing providers of mobile communications services worldwide. Telenor is also the largest provider of TV services in the Nordic region. Telenor is organized into three business areas; Mobile operations covering 12 countries, and Fixed-line and Broadcast services covering the Nordic region. * More than 150 million mobile subscribers worldwide * Strong subscription growth, particularly in our Asian operations * Listed as No. on Dow Jones Sustainability Index 2008 * Ranked as the world’s seventh largest mobile operator * Revenues 2007: NOK 105 billion * Workforce 2007: 35 800 man-years * Listed on the Oslo Stock Exchange, with headquarters in Norway History Telenor Pakistan is 100% owned by Telenor ASA and adds on to its operations in Asia together with Thailand, Malaysia and Bangladesh. Telenor Pakistan launched its operations in March 2005 as the single largest direct European investment in Pakistan, setting precedence for further foreign investments in the telecom sector.
The company has crossed many milestones and grown in a number of directions, making Telenor Pakistan a leading telecom operator of the country. We are the fastest growing mobile network in the country, with coverage reaching deep into many of the remotest areas of Pakistan. In the most difficult terrains of the country, from the hilly northern areas to the sprawling deserts in the south, at times we are the only operator connecting the previously unconnected. We are keeping ahead by investing heavily in infrastructure expansion.
With USD2 billion already invested, we have extended agreements with our vendors for network expansion and services until 2009. The agreements, with a potential to result in USD750 million worth of orders from Telenor Pakistan, are some of the biggest of their kind in the industry. We are spread across Pakistan, creating 2,500 direct and 25,000-plus indirect employment opportunities. We have a network of 23 company-owned sales and service centers, more than 200 franchisees and some 100,000 retail outlets. Vision Telenor has an inspiring vision: ideas that simplify. Telenor is committed to creating, developing and launching new solutions that simplify our customers workday. We believe that by simplifying our own organization and routines we can achieve competitive power and value-creation. Mission Telenor’s primary goal is to create greater value for our shareholders, customers, employees and partners, and for society in general. They strive to be a driving force in creating, simplifying and introducing communication and content solutions to the marketplace.
In order to achieve this goal, Telenor base its strategy on its customer oriented vision, ”Here to Help” as well as its core values, ”Make it easy, Keep promises, Be inspiring’ and Be respectful”. Telenor’s Marketing Department Hierarchy Telenor Business Portfolio 1. Pre paid-mostly Students, youngsters and middle class 2. Post paid-Business Class, Industrialists 3. Services-For Every One Pre paid Packages 1. Talkshawk 2. Djuice 1. Talkshawk (ye hi hai dhun sab ki) Talk shawk has three calling package. ne is her second,second ond is of 30 second and the third one is one minute theae calling packages are sane for Telenor as well as other connections. The international call package of talkshawk is “A-1”, which costs 1 rupee per minute. Sms package for international numbers is 5 rupee. 2. Djuice (its fun to be young) “ Din rat package” offers calling rates as low as 3. 5 rupees per hour ad 50 paisas per 30 sec for regular friends and family numbers. sms package constitutes 700 sms which costs 7 rupees for 7 days,20 rupees for 1000 sms and rupees 40 for 2500 sms. Post paid Package: Persona
Persona(progress at every turn) Telenor Persona Postpaid. Giving you instant connectivity, crystal clear voice clarity and much more. With its simple and uncomplicated billing and a host of value added services, Telenor Persona Postpaid will exceed your expectations! Special 5ive:amamzing call rates of 25 paisa for 5 telenor friend and family numbers for only rupees 150 per month Tariff plan (the more you use ,the more you save) 1. team talk:free calls amongst company employees 2. power bill: tracking of company bills via internet 3. value deal: to suit your voice,sms and internet needs
Services of Telenor: * Easy paisa: it’s a money transfer services which just requires N. I. C and through a secret code one can get his money along with the slip and confirmatory sms. This service is available on nearest easy paisa shops, Telenor franchise, Telenor sales and service and Tameer banks. * Persona internet service: Telenor persona internet fulfill the demands of busy lifestyle while the usb stick with built- in Micro SD card with 1 yr free internet * Mobile web browser: Telenor provides the world’s most popular mobile web browser with over 20 million users i. . Opera Mini which provides multiple language versions including Urdu and Pashtu. Value added services The additional value provided by Company to customer known as value added services. These are the value added services provide by Telenor according to customer needs and demand. * Pic share * Anti viruse for handset * Bubble message * Content gifting&download services * Contact backup * Telenor auto location * Telenor pakwan * Telenor teleDoctor * Tele Kissan * International Roaming Tariff Advisor Chosen Brand Name of Brand: Telenor Easy Paisa Logo: Launching Time:
Telenor Pakistan & Tameer Microfinance Bank launches ‘easypaisa’ on 15th October 2009 in Pakistan. Slogan: “Badlay Zindagi Asani Sy”. Target Market: It targets all upper, lower and middle class of society. Value Proposition of Brand: Make it Easy We’re practical. We don’t complicate things. Everything we produce should be easy to understand and use. Because we never forget we’re trying to make customers’ lives easier. Keep Promises Everything we set out to do should work, or if it doesn’t, we’re here to help. We’re about delivery, not over promising, actions not words. Be Inspiring
We are creative. We strive to bring energy to the things we do. Everything we produce should look good, modern and fresh. We are passionate about our business and customers. Be Respectful We acknowledge and respect local cultures. We do not impose one formula worldwide. We want to be a part of local communities wherever we operate. We believe loyalty has to be earned. Current Marketing Mix “Marketing Mix is the set of controllable tactical marketing tools that are product, price, placement and promotion. The firm blends these tools to produce the response it needs from the target market. There are four components of marketing mix, which are given below: * PRODUCT * PLACE * PROMOTION * PRICE A. Product: Easypaisa, the largest branchless banking service in Pakistan offers the most convenient access to Financial Services for all Pakistanis! Whether you’re a mobile phone user or not, easypaisa offers services that would forever change the way you perform your financial transactions. Join the easypaisa revolution, leave all the tensions and difficulties behind and take more control over your life! B. Price: Rs. 10,000 per day, Rs. 0,000 per month and Rs. 120,000 per year. These limits apply on both credits and debits in a Mobile Account| A customer can only keep a maximum of Rs. 60000 in his easypaisa Mobile Account at any time. C. Place:Currently there are over 10,500 easypaisa shops located across Pakistan and this number is rapidly growing| | D. Promotional Strategy: Easypaisa is the easiest way to conduct your financial transactions whether they are related to paying your utility bills, sending/receiving money within Pakistan, receiving money from abroad etc.
Currently easypaisa is starting with utility bill payments with many other products to be available soon. Easypaisa’s new products and services will make life more convenient for people all across Pakistan. No longer do people have to travel long distances and wait in long queues at Post Offices or Banks or be constrained by limited working hours. Any person can use easypaisa services by visiting their nearest easypaisa authorized shop, Telenor Franchise, Telenor Sales ; Service Center or Tameer Microfinance Bank branch.