Propaganda Used Today

Propaganda used in today’s television companies are using many different types of propaganda techniques to grasp the viewer’s attention and persuade them into buying their product.

Propaganda is a persuasive tool used in advertising to get a person to become interested in a product. Propaganda can be used when a person tries to get someone to do something they might not want to do such as taking their first drink of beer or some other kind of influential type situation. Propaganda can be seen on any type of technology where a point could be put across.It is the link between the psychology of persuasion and advertisements, such as on commercials, the Internet or even in the radio. These are all intended to persuade indefinitely even if it means lying to make the situation look good. Propaganda is a very useful advertising tool in today’s advertising.

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The modern advertiser stresses not the product but the benefits that may be enjoyed by purchasers. The fast talking and attractive videos and audio come-ons that persuade somebody to do something by flattery or gently but persistent through argument and attract consumers into buying the products or services they are hawking.The ubiquity of these advertisements makes them a constant part of everyday life. Yet beneath the smiles and smooth patter being kept up by the ad ‘s featured shills and beautifully Page 2 portrayed product shots in print, is a science that has taken much research, consideration and thought as to the workings of the human psyche.

Television, radio, print and film. Four traditional and major modes of public communication better known collectively as mass media all designed for three major purposes: to inform, to entertain and to present concepts and ideas.All four possess wide audience reach, audience attraction, and have the capability to open up wide avenues for information dissemination and entertainment to the widest range of audience in the shortest period. Its effectiveness and all around presence as modes of communication have become so that mass media has often been credited with the power to influence, shift and define public opinion. All four are also primarily business enterprises whose measure of success is determined by profit and revenues.Advertising and mass media go hand in hand.

Mass media firms benefit and earn from the revenues generated from ad placements while most advertisers and marketers understand how the everywhere quality and wide audience reach of mass media vehicles such as television, radio, print and film will do wonders for the promotion of their products. Given the many advertisements vying for attention, one may wonder how advertisers can hope to generate the much-needed exposure in their target market.Will flashy colors, high-tech effects and famous celebrity endorsers be enough to guarantee audience reach and attention. This is where the science part of advertising comes in. Sociologists and psychologists alike agree that media has a degree of influence in the way people perceive trends, issues and a concept as media has become one of the elements that people interact Page 3 with and have become dependent on in their environment.

What are the latest fashion trends? Who is leading in the presidential race?What is the best diet to go on these days? The answer to these questions may be found by just flicking on the television or opening newspapers and magazines. Advertisers know this. In addition, it is based on the knowledge that advertising campaigns and schedules are hinged upon. In the ad, planning and production phase alone is an extensive review of the psychology of the target market’s demographics. It is important to recognize and identify the patterns of a ritual defamation.Like virtually all propaganda and disinformation campaigns, it is accomplished primarily through the manipulation of meaning and the use of words and symbols that characterize identify and stigmatize. It is not used to persuade an opponent or to promote an opposing viewpoint but to inflict public punishment and humiliation.

Propaganda as I saw powerful tool can used with coercion tactics. Instead of changing individuals minds, vein and larger group of people often using scare tactics and bullying to achieve their goal Propaganda Persuasion

Author: Freda Dixon


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