Sun Cellular

Topic: BusinessMarketing
Sample donated:
Last updated: June 23, 2019

Goals Mission: To be the true measure and standard of leadership in everything we do. Vision: We envision a world of people truly connected and enabled to realize their limitless possibilities. Critical Success Factors: Strength: Digitel Mobile Philippines, Inc.

(DMPI) is one of the Philippines’ leading mobile telecommunications company known by its corporate brand name SUN CELLULAR. Sun Cellular holds the distinction of being the fastest growing mobile network provider in the country with more than 16 million subscribers supported by its nearly 7,000 cell sites nationwide.Sun Cellular is a subsidiary of Digital Telecommunications Inc (Digitel), one of JG Summit’s core businesses focused on providing internet and telecommunications services. Digitel is part of the JG Summit Conglomerate which has business interests in Air Transportation, Banking, Food Manufacturing, Hotels, Petrochemicals, Power Generation, Publishing, Real Estate and Property Development, and Telecommunications among others.

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JG Summit is a publicly listed company.Sun Cellular commercially launched its wireless mobile services on March 2003 offering the latest in GSM technology, provisioning voice services (local, national, and international calls), messaging services (short text and multi-media messaging), outbound and inbound International Roaming, broadband wireless technology and Value Added Services. Sun Cellular pioneered the intra-network unlimited wireless services in the Philippines through its 24/7 Call and Text Unlimited (CTU) and 24/7 Text Unlimited (TU).It holds the distinction of being the fastest growing mobile network provider in the country with more than 16 million customers supported by its nearly 7,000 cell sites nationwide. In Sept 2010 Sun Cellular was the first telecommunications provider to hit One million Postpaid Subscriptions, with 7 out of 10 new postpaid subscribers choosing Sun for the past three years.It was recently awarded as The Most Promising Telecom Service Provider in Asia Pacific in the Frost & Sullivan ICT Award in Singapore and was recognized by the Philippine Marketing Association as Agora Marketing Company of the Year in 2009. Sun Cellular is a company that passionately believes in, and pursues its core values: • Mindset to win. • Passion to provide excellent customer service.

• Integrity to uphold the highest ethical standards. • Competence to adapt to constant innovation. Dedication to take on new challenges. • Pride and commitment to the Company’s brand image.Weaknesses: Problem Areas: II.

Organizational Units Locations: Digitel Mobile Philippines, Inc. (DMPI) is one of the Philippines’ leading mobile telecommunications company known by its corporate brand name SUN CELLULAR,it was located at the Information and Communications Technology Galleria Corporate Center EDSA cor. Ortigas Ave.

Quezon City, Metro Manila. Business Functions:

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