SWOT Analysis Strengths •BSNL is the India’s leading telecommunications and broadband Internet provider. •Provides global telecommunication services 90 million customers in India; •Provides 27. 45 million fixed- wired line telephones with network connections, and local telephone exchanges; •Operates more than 72 million wireless subscriber; •Owns largest cellular provider in whole India; BSNL communication has moved into new areas as technology improves and into new innovation like Mobile communication , 3G Services for mobiles, Wimax and WLL ; •Invests in new mobile technology of the century 4G networking and other innovations in Internet protocol. Weaknesses BSNL main weaknesses are associated with the following factors: •Short of mobile divergence which help the competitors like bharthi tel and Reliance to turn around and attract more BSNL customers; •No promotion for ‘cheap voice calls, such as call now, Data one prepaid cards; •Occasional fixed phone problem due to BSNL operations; Complaints about customer services provided by BSNL.•Problems with BSNL Broadband Infrastructure. Opportunities •Transition to the new century 4G including the transfer of half of its customers to 3G by 2010; •Developing and improvising more profitable products and services that are fewer regulated ; •Highlighting on telecommunications and IT solutions and broadband internet services; •Expansion of BSNL online service platform to serve small businesses; •Expansion of Internet smart-phone services.
Expansion of services on highly-dynamic Indian economy and internationally; •Contracting more overseas partners to further its global expansion; Threats •Tough competition from BSNL main rivals: Bharthi Airtel ,Vodafone, Idea; •Global financial crisis; •Management shortages in BSNL core business divisions, including retail, wholesale; •Increase of redemption; •Operating markets liquidity; •Recent scandal about bidding 2G spectrum and there is a lot of controversy with the Government itself make BSNL to compete with the rival substitute ;