Web Site Evaluation & Analysis www. waterstones. co. uk | Vs. | www. amazon. co. uk www. barnesandnoble. comwww. whsmith. co. uk| Impact of the Home Page Analysis of findings Test Scenario 1 – Aesthetic and minimalist design (Heuristic Evaluation Test) * Web Site: www. waterstones. com * Weakness – The home page contents too much information for the user * Where is the problem? – Home page of the website provide too much of details and list of products which will give a more complex picture of the site to the user. Guidelines –Aesthetic and minimalist design should be ensured in the home page by not publishing too many products at the home page and also by categorizing the links to the other pages. * Web Site: www. barnesandnoble. com , www. amazon. com * Strength – Aesthetic and minimalist design maintained at the home page * Where is the problem? n/a * Guidelines – Each of the information contains at the home page is well categorized to gain the focus of the user to each and every corner of the home page.
Conclusion – when compared to Waterstones website, Amazon and Barns and Noble websites maintains a better level of minimalist design at the home page. Test Scenario 2 – Flexibility and efficiency of use (Heuristic Evaluation Test) * Web Site: www. amazon. co. uk * Strength – Offer recommendation for the users by keeping track of the products users have viewed. * Where is the problem? – n/a * Guidelines – Homepage of the website displays the most recent products which users has viewed and recommended products based upon the sers records. This will minimize the surfing time of the repeating users for the site as well as helps to promote products efficiently to the correct audience. * Web Site: www. waterstones. com , www. barnesandnoble. com * Weakness – users interest is not considered on the products promoting at the home page * Where is the problem? – home page is promoting the products in a more static method without considering the users interest Guidelines – Product recommendations at the home page should base on the products which the user has mostly/previously viewed. This will enhance the efficiency of promoting the products. Conclusion
A competitor of the Waterstone web site, Amazon, attracts users to the home page by having a much dynamic page which does not provided by the waterstones Test Scenario 3 – Consistency and Standards (Heuristic Evaluation Test) * Web Site: www. waterstones. com Weakness – it is not clear to the user the product advertised is a book or a dvd * Where is the problem? – Home page contains images of products and the names but it is not clear for the user as what they are selling, whether it is a book or a dvd. * Guidelines – With the images displayed in the home page about the featuring products, should contain more information about the product they are advertising such as the author and the publication date if it is a book and the duration, cast if it is a dvd. Web Site: www. barnesandnoble. com * Strength – Clear information is given to the users about the products which are advertised on the home page * Where is the problem? – n/a * Guidelines – Consistency is maintained in the home page of the web site providing relevant information about the products to the users and well categorizing them Conclusion – Waterstones website failed to maintain consistency and standards at the homepage when compared to its competitor Barnes and Noble.
Test Scenario 4 – User Control and Freedom (Heuristic Evaluation Test) * Web Site: www. waterstones. com , www. amazon. co. uk , www. barnesandnoble. com * Weakness – Simple and comprehensive search tool on home page * Where is the problem? – n/a * Guidelines – User Control and Freedom is ensured by providing a simple and comprehensive search tool for the users. Conclusion – Waterstones website maintains user control and freedom in a well manner in compete with the market rivals such as amazon and barnes and noble.
Test Scenario 5 – Page load delay on home page (Scenario-based Analysis) * Web Site: www. waterstones. com * Strength – Loads the home page faster * Where is the problem? – n/a * Guidelines – better average load time was recorded at waterstone home page which is 1. 47s. Conclusion – Waterstones home page load time recorded the best average load time of 1. 47s compared to its competitors load times of 4. 17s for Amazon and 4. 19 for Barnes and Noble. (Using the website comparison tool at http://webwait. com)