Ethisphere institute, global leader in defining and
advancing the standards of ethical business practices that fuel corporate
character, marketplace trust, and business success. nominated Ford, four years
in a row from 201xx -20xx, as the one of the world’s most ethical company.
Despite a past trouble with Ethical issues, Ford, over the years developed
several corporate social responsibility initiatives that has help redeem its
image. Ford CSR programs focus on three core area – employees, community
involvement and sustainability.
Ford understands that without its committed employees,
the firm would cease to be a success. As the Board chairman mentions in the
foreword of the code of conduct, that employees are the most important resource
for the company (Ford Motor Company, 2007). Ford motor company introduced several
employee programs to motivate employees and increase their quality of life. For
example, there is a sustainable workforce initiative based on strategic hiring,
training, protection and safety and healthcare which ensures that only the best
individuals are selected for jobs. The hired employees are also trained so that
they receive the required skills before they start to officially work. With
respect to employee safety, Ford Motor Company implemented a global safety
program that reduce the employee injury by 90% of what it used to be in 1999
and it continues to virtual ergonomic assessment to mitigate the potential risks
of repetitive motion its employees face. Ford Company is also a supporter of employee
diversity and education. And therefore, the company created a program to help
employees to learn about and respect different religious beliefs so that the
members of staff keep to understand fellow employees and the consumers (“Ford
Motor Company Manager”, n.d.).
Also, the company is conscious about gaining the trust
and respect from the employees and the consumer. The company believes that the consumers
are a major priority, and hence they always work to keep them through several
ways such as setting up several events to help uplift the local communities.
The Ford Partnership for Advanced Studies, or Ford PAS, a program designed to prepare
young adults for higher education and career development by providing free
tutoring to all participants through the help of teachers, employers and community
leaders. In addition to this believes
that safe driving is essential for all, especially teenagers just learning how
to drive. The company developed a section which offers driving skills training
course to teach individuals important skills that keep them safe as they drive (Emily et al., 2014).
Furthermore, Ford is conscious of its footprint on the
environment. From revamping it processes to becoming greener to investing in
research to develop vehicles with increased fuel efficiency, Ford is taking
giant strides towards sustainability. To reduce the amount of waste water it
generates, Ford has equipped six of its plants with dry machining capabilities.
To reduce the weight of it cars which consequently increases fuel economy, Ford
is using lighter aluminum in to construct their vehicles while researching into
the use of tropical kenaf plants to replace oil based materials in the interior
of Ford Escape.
In conclusion, Ford was quick recognizing the
importance of corporate social responsibility after being faced with a number
of ethical issues in the past. Ford as consistently made effort to advance its mage
by adopting the tipple bottom line to doing business.