In relation to this Mcluhan (1964) stated that the digital world has created a state of interdependence, to which the author refers to as “global village”. By this the author meant that through the widespread use of the technology by the users, the internet has united people from different places and thought process and has helped them to unite and share ideas and informations. However, couple of the statements may be of advantage or perhaps disadvantage, depending on the way the social media sites are used. It may be said if the information shared on the internet or social media sites is used in a healthy manner or given a productive criticism, then it may be in favour of everybody. However, if the information is missed or any reductive comments have been passed then it may go against the positive use of the internet. Another effect of internet and social media on documentary may be the revolutionised methods of easy communication (Manovich’s, 2001). The computer have been able to replace all forms of recording and playing media for instance, typewriter, tape recorders and television. All forms of information are stored digitally in the form of soft copies, which makes it easier to explore and find the material which is required. As development in technology ease the access to social medias and internet, (De Jong, Rothwell and Knudsen (2014) argued; once you are released from a traditional cinematic space films are watched in an unsuitable sounds, lighting and distractive environment. It is also believed by the authors that the environment can be very interruptive while watching films on phones or computers, from the sound of a ring from the door or phone or to pausing the film and returning to it later. Nime (2012, pp 81) ,argued, although internet and digital revolution have generated freedom and opportunities for documentary filmmakers with necessary skills to explore the innovative ways, “it has not functioned as a panacea for all long-standing distribution challenges, In fact, the Internet has created an entirely new set of distribution challenges, which require a new mindset, and skill set, to overcome”
Following the relationship between the documentary film making and social media websites, this section will put light on the uses and effects of smartphone on documentary film making. With the growth of Digital technology , the spread of content has become uncontrollable (Nime, 2012). According to the author in the beginning of the film industry and for the first half of the twentieth century, delivering documentary films to public was only possible with projecting them onto big screens to public. However after mid twentieth century the projecting screens were overtaken by audiences’s access to television from their own homes. Therefore this home entertainment access, expanded in 1990s when consuming and spreading films anywhere became a conceivable reality with the help of personal computers. Later on, digital devices and internet have enabled media and its content to move online and portable, as smart phones helps the users to fit the media inside a pocket and have the advantage of watching documentaries virtually anywhere. Berry and Schleser (2014) argues that smartphone used as a device for creating films can help create portrayals, which are filled with intimate and immediate qualities, which in return provide a permit to the documentarian to create relationships with digital story telling. Nime (2012) believed smart phones entertain people during their free hours and it engage them more deeply with the film and associated issues than ever before. Broida (2009), also stated that there are free applications on smartphones which allow you to download and share documentaries and stream them on your phones and it would help you to discover documentaries which you might not otherwise come across as well as helping the supplier to expand their archive. In addition to that, smart phones have created this opportunity for filmmakers to independently deliver their films to audience with the help of applications. For instance, Kimmo Kuusniemi distributed his documentary Promise Land of Heavy Metal (2008) as an iPad application, which includes a 52 minute documentary ,a digital booklet and a photo gallery altogether as a downloadable software sold for 2 dollars (Kung 2010). Relatively Nime (2012) argued, smartphones have become a progressively important way to widen audience reach and add value to documentaries.
McKernan (2004) believed Smart phones have allowed anyone with the appropriate software to take a video clip or sound recordings and transform it to a new documentary, the author stated; ” These properties inherent in digital media have altered not only the shape of ‘films’ but also the shape of the industry that releases them” (Mckernan, 2004, pp 75). Regarding the previous statement, Nime (2012) also agreed: with the widespread usage of smartphones, and social media, more people who were not seen before digital revolution having a greater control over media and wide access to documentary film making equipment and allowed them to release media into market place independently. However, Benkler (2006) argued that it becomes so easy for everyone to publish their own documentaries with a basic knowledge. It may also be said that it is very difficult for anyone’s film to stand out as compared to past where there was no social media or smart phone access, only certain people who were socially influenced were able to distribute their documentaries. Whereas nowadays this has fuelled the issue of an oversaturated market. The author continued by saying that “Despite digital technology’s capacity to enable more people make films and get them seen, it has not, by any stretch of the imagination, created a democratic system of distribution”(Benkler, 2006, pp82).Berry and Schleser (2014) also stated that the growing use of smartphones with cameras from the year 2007 has equipped people with the tools and techniques which earlier were only with the professionals in the line. However, going further from a non professional, it is also believed that renowned filmmakers such as Adam Kossoff created pieces of works such as Moscow Diary by having google maps opened on the formers smartphones in one hand, and Walter Benjamins (by shoes work the movie was inspired) dairy in other hand (Berry and Schleser, 2014). Therefore as discussed above the use of smartphone has made a huge impact in the documentary film industry. This is even quite evident as even several big names have started making use of the technology during their process of creativity and innovation.