In With an impetuous passion and enthusiasm, I,

In the era of globalization and
digitalization, the dearth of developing new products, generating problem
solving ideas, efficient communication and advanced use of technology in the
business sector is flourishing. A firm academic background in business
administration presages the prospect of this sector especially from a
marketer’s point of view. With an impetuous passion and enthusiasm, I, Somaya Hasan
Eshan, would like to offer my motivation as a potential aspirant for the
Master’s Degree Program in Innovation Management at University of Eastern
Finland (UEF) for this academic year, which I believe, will be conducive for my
contemporary career advancement.

Having a progressive success in both
secondary and higher secondary levels, I got myself admitted into Bachelor of
Business Administration (BBA) program in one of the leading universities of
Bangladesh, East West University, which has a legacy for its records on
academic excellence. Concentration in Finance and a minor in Marketing
installed in me a strong background and realization of the vast international
business, understanding the customer, creating value for all; people and
organizations, small and medium-sized enterprises, and overall how to
balance among nature, businesses and local people.

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The cutthroat competition among the
multi-national companies indicate that, a company’s growth and success entirely
depends on the management capacity of all its resources which includes-input
management, knowledge management, innovation strategy, organizational culture
and structure, portfolio management, project management and commercialization.
My first-hand experiences in various renowned organizations has initiated a
yearn for moving on to a project leader, expert consultant, line manager or
business experts in the near future.  In fact, my accumulated experience
will also help me to become an entrepreneur.

To the core of my heart, I do believe that,
to grow into one’s own potential one should be quite aware of adding more things
to life beyond academic curriculum. As a consequence, in 2011, I joinedYouth
Engagement &Support (YES), a youth based wing of Transparency International
Bangladesh (TIB) and have participated in a number of national level programs
which helped me to robust a sense of responsibility, team work, management
skill and capabilities of dealing with life in extreme situations.

I, as the Group Leader there for nearly two years,
led a team of 30 members and organized several programs together. We arranged
Advise & Information Desk (AI-Desk) program on behalf of YES-EWU at Dhaka
Medical College Hospital (DMCH), the largest govt. medical college in
Bangladesh. In SONAK & YES National Convention, 2012 of Transparency
International Bangladesh (TIB) I worked as an organizer in the Venue, IT &
Logistics Dept. I also worked as the Publication Officer in EWU Debate Spree,
2012. I was introduced to various global issues while attending a range of
seminars & workshops, like Gender Equity & Women’s Right, Annual Review
& Capacity Building Camp, Orientation on Climate Change, Effective Communication
& Anti-Corruption.

My active involvement with East West
University Debating Club (EWUDC) played a pivotal role in shaping a sense of
LOGOS (i.e., logical argument & judgment) in me. In 2012, my team became
the champion of Intra-University Debate League (IDL). I was the 1st
runner-up in public speaking competition of Freedom Premium League (FPL).

To leverage my attained academic knowledge
into a greater height, I decided to enroll myself to an internship program in
IDLC (Industrial Development Leasing Company), a renowned non-banking financial
institute (NBFI) of Bangladesh, for three months and submitted my internship
report on Deposit Schemes Analysis of
IDLC Finance Limited: a Comparative Analysis. As a consequence of my
promising academic record and extra-curricular activities, I was recruited by a
prominent private bank of Bangladesh, BRAC Bank Limited, in the Trade
Operations Department in the year of 2015. I believe from my heart that I have
potentials to do something more creative and interesting than to be a banker.
All I need is an academic orientation to that field and relevant technical

By dint of technology, lots of opportunities
are being created and the pattern of organizational management is expecting to
experience a revolutionary change. If we look at the top-notch companies of the
world, we will find that, they prioritized innovation over other variables through
successful management led them towards success. I think, when an organization
introduces a new management style, the way of generating reliable performance
forecast by the effective use of different information sources, is an
interesting point to find out and will be an interesting topic for my master’s

My decision of pursuing a master’s degree in
Innovation Management at University of Eastern Finland (UEF) is not only an
effort towards my career advancement and earning an expedited education related
to this field, but also a vital scope of gaining insights from my fellow
experienced peers. An eminent institution like University of Eastern Finland
(UEF) with its entire qualified faculty, high quality academic research
facility, an interaction among relevant fields and world class learning
opportunity would give me the necessary traction to pursue my next endeavors.

Noting that, this formidable program looks
for highly motivated & the most competent students, I firmly believe that,
my dedication and proficiency will be the pennon for my selection in this
program in your esteemed institution.

Thank you for considering my candidacy. I
will eagerly look forward to your acknowledgement.



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