Introduction the development of soy based products or


In this
particular assignment, Rumah Tempe Indonesia (RTI) is the chosen Indonesian
product to be introduced to Canada. RTI is a known soy product company in
Bogor, West Java, Indonesia. They have been focusing on the development of soy
based products or mostly known as ‘Tempe’
for the local customers for roughly 6 years ( established in June 2012). Every
single company has their own missions, with thath being said, RTI have 3 main
objectives that need to be accomplished. Firstly is to be a leading innovative
company for the development of creating a hygiene and top quality tempe.
Secondly, to be a leading soy product company in Indonesia. Lastly is to be a
leading company in selingl and providing several food products with tempe as
their main ingredient. RTI are also concerned by the fact that most of the
Indonesian citizen are not wealth enough. Therefore RTI have been commiting to
put the price of their products as low as possible to gain more popularity and
buyers. The reason why Canada is the chosen country for the exporting, it’s due
to the fact that the majority of the Canadian people favor the Indonesian
Cuisine. According to the 2016 SWOT analysis, Canada has the advantage in
welcoming entrepreneurs. This is supported by the fact that Canadian government
feel more comfortable and confident in building small businesses. For the
weaknesses of the analysis, the Canadian Dollar has been fluctuating constantly
and the Canadian market is still dependent to the US market. The outcome of
this research would be RTI can be suitable and developed in Canada as the entrepreneur
career is promising.

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In this
research there are two main methods which are researching through the internet
and having an ‘Q&A’ session with the head officer of RTI via e-mail. Both
methods are proven to be the most suitable ways as the RTI has the official
website online and we can get more information further from the getting the
actual anwers from the manager. The reason why the Q session is conducted
through online other than having a real interview with the main authority from
RTI is to make the research easier. To be more specific, there are 3 main
website that were used during the research, the first one is the official
website of RTI, the second one is the PEST and SWOT analysis of Canada in 2017
or a few years behind, and for the last one is to seek for the company which
have succesfully introduced Indonesian cuisine in Canada.



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