Corporate social responsibility(CSR) has become the major concern for the
organization. The ranking of the organization on the CSR can have affect to
customer who take this factor in to their consideration. Many company turn to advance
their CSR activities but some of them cannot succeed because of some reason
such as when the companies need to design the CSR sometime it doesn’t suit with
their strategy as well.
the normal approach of CSR didn’t go long well with the organization’s strategy
but if the company can design the CSR that base on their structure and plan. They
can gain the advantage from this activity to be outstanding in the market. In
the case study they have illustrate the new way to do a business along with the
CSR by the focus to introducing the new framework that didn’t focus on one or
another as zero-sum but it tend to build the framework that can have the effective
and efficiency to achieve organization goal along with social responsibility.
fact, there are many companies that doing CSR because of public pressure. Since
2005 CSR approach have more impact to the business. Even though government have
strict more on CSR so they raise the law and regulation to take the CSR in the
consideration by the business need to have the article about CSR disclosure to
the public but it also being competitive advantage to the business to attract
the external stakeholder who concern more on public and society issue.
interpret in the CSR they need to put a lot of effort not just only attention
and strong commitment. In the CSR, unexpected situation can occur every moment
so modification on the plans are required. Making a choice also the major
dilemmas that the organization need to face not only the strategy but CSR also
included. The organization need to choose which segment that they want help to
solve and relieve.