Prada also collaborates witharchitects to develop unique stores across to sell their products. The boutiquethat is located in Wynn Esplanade is a master class design that shows the traditionof venerable design and unique architectural work. To increase hercompetitiveness in the fashion industry, Prada uses design to enhance thebeauty of the stores and improve the appearance and arrangement of retailstores. Prada stores are spread across 70 countries worldwide with more than600stores operating as a retail outlet.The Wynn Esplanade store in LasVegas is built with marble and steel ode bringing a beautiful image andluxurious style of the Prada Empire.
Its entrance is designed and dedicated toWomen. The signature black and white marble floor opens up the customers’ worldinto a fabulous art piece. The texture of the floor is smooth bringing a superbmental picture of people who access the store. The entrance to the store is alarge octagonal space with well-crafted floor and walls. Space is furnishedwith polished steel display cases that are used to display leather goods andaccessories in the fashion store. Furthermore, architects use Marquina drawersthat create a serene view in the shop.
The green-clad walls also addedadvantage to the designs used in the retail stage. The walls are created usingshiny materials that create a bright luster as one move across the retailstore. This iconic display creates a serene scene that displays the variousproducts such as leather goods, accessories, and jewelry.The male collection area isintroduced by the mirrored portal. These spaces are covered by bright- steeldisplay to introduce to present a beautiful overlay of the retail space. Thegreen ostrich leader sofas are spread across the building.
These sofas offer aplatform where clients can relax while testing the different products. Thedifferent areas that are set for the sale of various commodities are separatedusing unique pieces of art, and this helps in dividing the retail space intowell-managed spaces resulting in improved appearance of the building. Thebuilding lighting is well designed to create a relaxed atmosphere that issoothing and well ventilated.Prada collaborates with differentarchitects to create creative commercial stores that promote the vivid displayof product boosting sales. Collaborations between architects and fashiondesigners have added a layer of quality on the commercial project that is soldin various stores across the world. The teaming of architects and fashiondesigners has offered inspiration to many fashion models to indulge in newfashion trends and provide customers with outstanding products that meet theirexpectation and needs. Prada hascontinued to grow and retain his position in the world market because of herbeautiful design of retail space.
Research has indicated that the appearanceand condition of a retail outlet have an enormous impact on a customer’spurchasing power. A well designed retail space creates a sense of quality,luxury and a feeling of privilege on a customer’s mind. These qualities promoteimpulsive buying which help the business improve the sale of its products. Thedesigns used by Prada help it improve its competitive nature in the globalfashion sector. Prada acknowledges design as gospelthat is used to spread and advertise her various fashion stores. Sheincorporates American culture into the decorations used in the shop. Forexample, most of her stores have unique pieces of furniture made by Brazilianarchitects such as Joaquim Tenreiro and Carlo Hauner.
This furniture stands outin the midst of Deco floor that covers the entire retail space. Prada strivesto make sense of the environment in which she sells her products, through theuse of different artistic and architectural designs; she can produceworld-class retail space designs. The designs she uses in her shop is relatedto her culture, and she gives value to these designs as they help her inattracting a local audience. Theappearance of the various retail stores owned by Prada makes customer’s smileand forget about everything that was happening in their life (Tungate,2008,p21). These unique architectural designs can transform a person’s mood byaccessing his more profound and innermost feelings through the use of differentstyles.
Just like her fashion design that relies on the unexpected or strangeideas, Prada retail shop design also focuses on using external architecturalelements to develop amazing retail stores across the globe. Other stores havegolden