Sales costing, client service expenses etc. all these

Sales and marketing
Department

Marketing
and sales: -Marketing is the method of distinguishing, anticipating and so
meeting the needs and requirements of customers in order to create a profit. In
contrast, marketing involves persuading customers that your product or services
offer the advantages that they’re searching for.

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–         
Internal
company information: – planning an expansion without having
the capability of it’s a waste of time. So marketing managers ought to have an
internal analysis to see where their own company stands. For these they need
regular sales reports, purchase reports, margin reports, costing, client
service expenses etc. all these will be obtained human resource department
tough MIS and it’s the primary form of info a marketing manager looks
for.(marketing91, 2018)

–         
Marketing
intelligence: – The second kind of info which can be
required is that the business environment or in other words market
intelligence. The Market intelligence pertains to overall demand within the
market, the potential of the market, competitors within the market etc.
Generally, plenty of marketing intelligence is gathered from internal sources
it like customers, suppliers and distributors. Marketing intelligence from
these sources is very important to understand any day to day changes happening
within the business atmosphere. (marketing91, 2018)

–         
Market
Research: – while internal info and market intelligence is
very important, the foremost vital info that a marketing manager can receive is
“What a client wants”. so time to time market and marketing research is
required for brand new product concepts further as expected improvement in
processes. This sort of knowledge will be costly to collect however is
definitely worth the expense. Major changes in industries happen mainly as a
result of they’re in touch with their end clients and that they know what their
customer needs. furthermore, predicting how a market can reply to any changes
being created within the marketing set up can be answered by your end customers
only and not by your distributors and suppliers. (Marketing91, 2018)

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