Shopping, almost everyone enjoys
doing it regardless of age and gender. It is actually a therapy that can make
us relax after a long week. Going shopping does not really have to cost us.
There is a way to shop without costing us a penny. It is called window shopping.
It is an activity for people without the intention to buy anything, but to look
at things displayed in shops. For someone who enjoys shopping very much, window
shopping can also be fun and enjoyable to them. Decades ago before technology
has developed well, people have no other choice but to go to shops to buy
things. However, nowadays, online stores are created for people to shop without
having to go out. Online shopping and in-store shopping are actually quite
similar. However, even though they both appears to sell similar things, they
also have a lot of differences in terms of cost, variety and security.
The first difference between these two
ways of shopping is cost. Usually, things in-store tend to be more expensive
than things sold online. This is because in-store shops need to pay for their
place rental and utilities so they sell their products more expensive to gain more
profit from it. Some online stores, mostly small businesses operate at their
own house. They do not have to pay for the rentals and utilities. Therefore,
that is why they are able to sell their products at a lower price. Other than
that, online shopping requires the buyers to pay for shipping fees which
sometimes cost more than the product itself while in-store buyers do not have
to pay for it. High shipping fees will happen if the product is going to be
shipped from other countries. Besides that, difference in deals. Promotion
codes and vouchers are usually given to customers to promote online stores. The
vouchers that are very easy to get makes the product become much cheaper while
in-store shops rarely accept vouchers. Hence, online shops and in-store shops
are different in terms of cost.
Next, the second difference between
online shops and in-store shops is the variety of products. Things that are sold
in physical shops usually have less choices. This is because physical stores have
limited space to put their stocks. Therefore, they only have a few stocks in their
shops while online stores are able to provide many choices for their customers
to choose because their space is unlimited. When shopping online, customers can
make comparison between different stores to get the preferred design, colour, size
and quality. However, online store customers are only able to see pictures of
the product without being able to touch and taste the product. For people that
buy from physical shops, they can try and taste the product. Therefore, in-store
shop customers are usually more satisfied with their product. Thus, another
difference between online shops and in-store shops is the variety of the product.
Lastly, the last difference between
these two stores is security. When buying things in physical shops, payment can
be made using cash. However, online store customers are required to use credit
cards to make the payment and have to wait for a few days till the product
arrives. This is very risky because there are cases where the seller disappeared
after the customers made their transaction. For first time buyers, it is
advisable to search for reviews and read feedbacks from the store’s previous
customers first before purchasing to avoid these cases from happening. Other
than that, when buying stuff online, personal information needs to be given to
the seller for them to be able to post out the things. Giving out personal
information online especially to random strangers is dangerous. That is why
online shopping tend to be more unsecure than traditional shopping. (Scudder,2010).
Thus, the last difference between these two stores is security.
Although online shops and in-store
shops have many differences, there also similarities between the two of them.
One of it is purchasers made in physical shops and online shops can be returned
to the seller if the product does not meet the customer’s expectation. They can
ask for a refund or exchange of the product. In conclusion, even though online
stores and retail stores appear to sell similar things, they also have a lot of
differences in terms of cost, variety and also security.