Strengths · Coca-Cola has brand awareness· Coca-Cola have produced and controlled majority ofthe world’s vast carbonated soft drinks in the market. In more than 200countries.· Selling more than 100 different beverages. MelloYellow, Dasani, Fuze, Minute Maid and so on. Weaknesses· Coca-Cola failure to adapt to a changing cultureof consumers.Gave Pepsi the forefront to grow and become smarter. (Pepsi trended away from sugary beverages and intohealthier drinks and snacks.
)· As Coca-Cola continues a stern business method. Salesprofit decline as consumers craving to becomes healthier.· Water management. Coca-Cola products consist ofmainly water. Leading to agricultural overexploitation in many countries.Threats· Nutritious values (sugar) in soda alone have forceda cultural change. For consumers are moving more toward organic. Because the riskof diabetes, heart disease and obesity are greater with sugary products.
· Competition like archrival Pepsi have understoodthe trend of healthier life style. Opportunities· Coca-Cola linked in with Keurig Green Mountainto upsurge revenues with home brewed sodas.· Coca-Cola continuing purchases of a healthierbrand such as Vitamin Water.Created jobs globally. Contribution to economysuccess.
As new generation of millennialare relevantly knowledgeable of the nutritional values in the 21stcentury. For their warier to consume foods and beverages that are GMO constructed.(Sodas)For millennials transpireto living a healthier life style. In comparison to the old generation of sugar devoteesof the pastAn exposed opportunity for Coca-Cola should capital on is the opportunepersistent of consumers to become healthier. Coca-Cola should market its brand andfocus into healthier product line. Coca-Cola would open a productive employmentrate for the company’s future along with its current workforce.