Thepurpose of this study is to look into how color and exposure time affect people’smemory recall abilities. The ability to see color provides evolutionarybenefits by allowing us to make distinctions between different objects andquickly recognize what things may help or harm us; however, research is stillinconclusive on how color may affect our ability to store information andrecall those memories. The findings from this research have the potential to beincredibly beneficial.
Better understanding of how these factors affect memorycould lead to new techniques to improve and strengthen our memory regardingthings such as learning concrete facts, new skills, and remembering importantinformation on a day-to-day basis. These possible advantages led to research totest the hypothesis that details from colored images will be remembered betterthan details from black and white images due to deeper associations made withmemory and that recall abilities will increase as the amount of time a personlooks at the images increases.Lit reviews Research conducted by Kimura,Masuda, and Tsuzuki (2013) examined how familiarity with certain objectsaffected participants’ ability to recall and detect the colors associated withthose objects. This was done by examining the memory color effects of logos, whichranged in familiarity to the participant (high, middle, or low exposure to thelogo). The results of their research provided evidence of the relationshipbetween familiar objects and the memory color effect, suggesting that thememory color effect increase with the familiarity of objects, but notconstantly. These results support the research hypothesis that more exposure toan image increases people’s ability to remember details and make associationsabout the image. It also demonstrates that a relationship exists between colorand memory.
However, the results of the study were not consistent. This createda need for more research on the subject to be able to more conclusivelyunderstand these relationships and generalize the findings.Another study conducted by Pertzov, Manohar, andHusain (2017) looked to determine what leads to forgetting and why we remembersome things and not others. The researchers hypothesized that time alonedetermines forgetting. In their study, subjects were instructed to rotate aprobe using a response dial to match the remembered orientationof the item of the same color in the sequence.
The subjects were less likely torecall the items’ orientation with the more time that passed. Interactionbetween these factors was alsosignificant; the rate of forgetting increased as the set size also increased,meaning the more things they had to focus on, the less they were able toremember. It was found that greater temporal delays lead to forgetting, butcrucially only when multiple items must be remembered. These findings gaveinsight into how time may affects memory and suggested answers for the questionof what leads us to forget things, but it did not suggest ways of how we canget around those obstacles to better remember things. The understanding of whatleads to forgetting allowed our research to take the next step and examine howwe can overcome these challenges and create strongerconnections that allow us to remember things more vividly.Similarlyto our study, the research conducted by Wippich and Mecklenbrauker (1998) exploredwhy recent investigations of implicit memory failed to find any effects ofcolor information on test performance. This study provided a great deal of informationon how our minds use color.
Most importantly, it concluded that colored pictureare identified more quickly than non-colored pictures and that color is part oflong-term memory representations. Colors help separate the world into meaningfulobjects and help us distinguish between objects in nature. However, the studyneeded more information about encoding, representation, and retrieval of colorinformation. This information about how color is stored and retrieved frommemory can provide us with further insight into how our brain works underdifferent conditions to focus on different details and commit them to long termmemory.Ultimately, theresults from previous research led us to create new hypotheses to study.Firstly, the research showed that more frequent exposure to an image allows forbetter recall of details form the image which led us to the hypothesis that theamount of time we are exposed to an image increases our ability to recalldetails from the image coming. Then we examined our other independent variable,color, based off research supporting its association with long term memoryrepresentations and fast identification to develop the hypothesis that detailsfrom a colorized image would be better remembered than details from a black andwhite image. Combining these two supported predictions, we believed that peoplewould remember details from an image best when the image was in colo