Wecan collect a lot of data from Facebook. The amount of information we can getfrom Facebook on the performance of our posts, audience, demographics andcampaign tracking is wonderful. While having all of this information availableis good, it’s only useful if we understand which data point matter the most forour business.
1. Engagement:Engagement isone of the most important Facebook metrics that can track. It’s valuablebecause it may give our posts more exposure to our audience. Engagementmeasures the number of times someone took action on a post. That could meanclicking a link, sharing the post, making a reaction or leaving a comment. Ifone of your posts receives a ton of engagement, that signals to Facebook thatit’s popular, so they’ll be more likely to surface it to your followers. Totrack engagement we should check the Facebook Insights.
2. Reach: Reach is the number of peoplea content is seen by on Facebook. This can be with paid or organic efforts.Facebook switched to an algorithm based feed years ago. As a result, manybusinesses saw drastic drops in the amount of people their content reachesorganically. Soeven if you’ve built up a large audience, it doesn’t mean they’ll all see your posts.Not every single one of her posts receives that same level success.
Thisillustrates the importance of tracking reach. It helps you learn and understandwhat your audience likes, and why certain posts outperform others. That’s wherereach comes into play. We can look the reach data from page insight.3.
Impression: Impression is related to the visibility of the posts. Whilereach tells us that how many people saw the posts, impression measure that thenumber of times the post were seen. 4. PageLikes and Follows:Page likes are the number of people that follow a brand’ Facebook profile. Whenpeople like a page or opted-in to be able to have the page’s post show up intheir feed. We can think them as subscribers or fans. Page likes show us theaudience size of a page.5.
NegativeFeedback: Negativefeedback is a “negative” action taken by a fan on your piece of content. It canbe hiding a specific post, hiding all future posts from your Page, un-likingyour Page or even worse, reporting it as spam. Simply put, the negativefeedback metric counts the number of users who really did not like your contentor the fact that it appeared in their newsfeed.6. AdMetrics:There is a long list of over 100 metrics that can measure for running aFacebook Ads. These metrics, which you want to track, depend on your brand’ssocial media goal.a. Click-through Rate- CTRb.
Cost Per Click – CPCc. Cost Per Action – CPAd. Ad Frequency7. VideoMetrics: Facebookprovides plenty of data to allow us to measure the success of our videos,whether we are running a video ad, live streaming ?r posting native Facebookvideos.a. VideoRetentionb.
VideoEngagementc. VideoPerdormance Resourceshttps://www.socialmediaexaminer.com/facebook-page-metrics/https://sproutsocial.com/insights/facebook-metrics/ https://www.blizzardinternet.com/news/marketing/seo/facebook-insights-the-5-page-metrics-that-matter-most/