We that signals to Facebook that it’s popular,

can collect a lot of data from Facebook. The amount of information we can get
from Facebook on the performance of our posts, audience, demographics and
campaign tracking is wonderful. While having all of this information available
is good, it’s only useful if we understand which data point matter the most for
our business.


1.     Engagement:
Engagement is
one of the most important Facebook metrics that can track. It’s valuable
because it may give our posts more exposure to our audience. Engagement
measures the number of times someone took action on a post. That could mean
clicking a link, sharing the post, making a reaction or leaving a comment. If
one of your posts receives a ton of engagement, that signals to Facebook that
it’s popular, so they’ll be more likely to surface it to your followers. To
track engagement we should check the Facebook Insights.

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2.     Reach: Reach is the number of people
a content is seen by on Facebook. This can be with paid or organic efforts.

Facebook switched to an algorithm based feed years ago. As a result, many
businesses saw drastic drops in the amount of people their content reaches

even if you’ve built up a large audience, it doesn’t mean they’ll all see your posts.

Not every single one of her posts receives that same level success. This
illustrates the importance of tracking reach. It helps you learn and understand
what your audience likes, and why certain posts outperform others. That’s where
reach comes into play. We can look the reach data from page insight.

3.     Impression:  Impression is related to the visibility of the posts. While
reach tells us that how many people saw the posts, impression measure that the
number of times the post were seen.

4.     Page
Likes and Follows:
Page likes are the number of people that follow a brand’ Facebook profile. When
people like a page or opted-in to be able to have the page’s post show up in
their feed. We can think them as subscribers or fans. Page likes show us the
audience size of a page.

5.     Negative
Feedback: Negative
feedback is a “negative” action taken by a fan on your piece of content. It can
be hiding a specific post, hiding all future posts from your Page, un-liking
your Page or even worse, reporting it as spam. Simply put, the negative
feedback metric counts the number of users who really did not like your content
or the fact that it appeared in their newsfeed.

6.     Ad
There is a long list of over 100 metrics that can measure for running a
Facebook Ads. These metrics, which you want to track, depend on your brand’s
social media goal.

Click-through Rate- CTR

Cost Per Click – CPC

Cost Per Action – CPA

Ad Frequency

7.     Video
Metrics: Facebook
provides plenty of data to allow us to measure the success of our videos,
whether we are running a video ad, live streaming ?r posting native Facebook

a.     Video

b.     Video

c.     Video



6 Facebook Metrics Marketers Should Be Measuring





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